Brand Tone

Friendly, Accessible, Enthusiastic (especially about technology), and Service-Oriented.

Brand Values

• •Passion for Technology
• •Quality Products
• •Fair Pricing
• •Excellent Customer Service
• •Transparency and Ethics
• •Customer Satisfaction

Best Practices

• •Always Embody Enthusiasm for Technology: Whether it's a new product or a helpful tip, let the genuine passion for technology shine through. Use exclamation points appropriately and words that convey excitement and innovation.
• •Prioritize a Friendly & Approachable Voice: Write as if you're talking to a friend who shares your interest in tech. Use contractions (e.g., "it's," "you'll"), address the audience directly ("you," "your"), and consider using emojis where appropriate for the platform (like social media).
• •Highlight Customer-Centric Values: Continuously weave in the commitment to quality, fair prices, and excellent service. Frame product benefits around how they solve customer problems or enhance their lives.
• •Maintain a Local Connection (BH Focus): Where relevant (especially on social media targeting local customers), acknowledge the Belo Horizonte connection. This reinforces the "local expert" image.
• •Develop a Simple Style Guide: Create a short document outlining key brand phrases (like "Apaixonados por tecnologia como você!"), preferred terminology, emoji usage guidelines, and a "do/don't" list for tone to ensure everyone writing copy stays consistent.

Social Perception

The brand aims to be perceived as a reliable local source for tech products, run by enthusiasts who understand customer needs. They project an image of being approachable and customer-focused.

Copy Examples

• •🚀 BH, get ready for an upgrade! 🚀 The new [Product Name] just landed at Flash Tech BH, and it's packed with features you'll LOVE. Stop by or visit our site – our team is excited to show you what it can do! #TechLoversBH #NewGadget #FlashTechBH
• •Tired of tech that doesn't keep up? 🤨 At Flash Tech BH, we're passionate about bringing you quality electronics that make life easier and more fun, all at prices that make sense. Come find your next favorite gadget with us! Your friends in tech are here to help. 😉 [Link to website] #FlashTechBH #BeloHorizonteTech #QualityElectronics
• •Got Tech Questions? We've Got Answers! 😊 At Flash Tech BH, we're more than just a store – we're your friendly local tech experts. Click here for support or to browse our latest innovations!
• •Hey [Customer Name], as fellow tech enthusiasts, we know you appreciate great gear without breaking the bank. That's why we're committed to offering the best value on the latest tech. Check out our weekly deals – handpicked for you! ✨
• •Get ready to experience [Product Category, e.g., sound] like never before! The [Product Name] isn't just another [device type]; it's your new partner for [Key Benefit, e.g., immersive music, seamless connectivity]. We've tested it, we love it, and we know you will too!