Brand Tone

Fun and Playful, Convenient and Innovative, Slightly Cheeky/Discreet, Social and Adventurous

Brand Values

• •Convenience
• •Innovation/Novelty
• •Fun/Enjoyment
• •Discretion (to an extent)

Best Practices

• •Develop a "Fun Button" Lexicon: Incorporate playful and slightly cheeky words and phrases consistently (e.g., "fun button," "secret weapon," "stealth mode," "party upgrade"). Maintain a list of on-brand terms.
• •Focus on the Experience, Not Just the Product: Highlight the social enjoyment, convenience, and adventure that FlasKap enables, rather than just its technical features. Use storytelling to show the product in action in relatable scenarios.
• •Keep it Light and Engaging: Use an informal, conversational style. Employ humor where appropriate, and don't be afraid to use emojis in social media contexts to enhance the playful vibe. Avoid overly technical or stuffy language.
• •Emphasize Convenience and Discretion (Subtly): Reinforce how FlasKap simplifies enjoying a mixed drink and allows for a degree of subtlety. Frame it as a smart solution for adults who enjoy a responsible drink in various settings.
• •Visual-Verbal Harmony: Ensure that the tone of the copy aligns with the visuals used in marketing. If images and videos are vibrant, social, and action-oriented, the copy should reflect that same energy and spirit.

Social Perception

Generally Positive: Seen as a genius idea and great for ease of use in adding a shot, especially as a gift. Perceived as fun for parties and outdoor activities. Mixed reviews regarding functionality and fit, with some leakage issues reported. Value concerns exist, with some finding it overpriced. Strong association with casual drinking in social, outdoor, or event settings.

Copy Examples

• •Headline: Your Tumbler's Secret Weapon. FlasKap: Instant Party Upgrade. Body: Tired of lugging bottles? Press the fun button! FlasKap adds a perfect shot to your favorite drink, anytime, anywhere. Beach days, game days, any day – keep the good times flowing, discreetly.
• •Social Media Post (Image/Video: Product in use at a tailgate): Tailgate smarter, not harder. FlasKap keeps your spirits high and your cooler light. Who needs a bartender when you've got the button? #FlasKap #FunButton #TailgateHero #GameDay
• •Short Ad Copy: Shhh... Your drink just got an upgrade. FlasKap: The ultimate stealth accessory for your tumbler. Perfect pours, zero judgment. 😉 #FlaskLife #SecretStash #DrinkHacks
• •Product Description Snippet: Meet FlasKap, the genius lid that turns your everyday tumbler into the life of the party. Holds 9 shots of your favorite spirit, dispensing a perfect half-shot with every press. Outdoor adventures just got a lot more interesting.
• •Email Subject Line: Psst... We've Got a Secret to Share (and it fits on your tumbler!) Body Preview: Discover FlasKap – the revolutionary way to enjoy your drinks on the go. No fuss, no mess, just perfectly mixed fun at your fingertips.