Brand Tone

aspirational, informative, and clean

Brand Values

• •Sustainability
• •Quality & Durability
• •Health & Wellness
• •Functionality & Design

Best Practices

• •Lead with Value, Not Just a Sale: Frame every piece of copy around the core values: sustainability, quality, and health. Instead of "10% Off," try "Invest in Sustainability with 10% Off."
• •Use Clean & Polished Language: Avoid overly casual language, emojis, and slang. Keep sentences clear, concise, and professional to match the brand's minimalist aesthetic. The tone should be inspiring and informative, not chatty.
• •Focus on "We" and "You": Use "We" (Wir) to talk about the brand's mission and curation process (e.g., "We select only the most durable materials"). Use "You" to talk about the customer's benefits and lifestyle (e.g., "You can enjoy cold water for 24 hours"). This reinforces the brand name and creates a connection.
• •Balance Lifestyle with Information: Ensure that every aspirational lifestyle message is backed by a tangible product fact. For example, a beautiful photo of a bottle on a mountain should be paired with a caption that mentions its lightweight construction or thermal properties.
• •Create a Keyword Glossary: Develop an internal list of "on-brand" words (e.g., sustainable, durable, conscious, minimalist, performance, quality, design) and "off-brand" words (e.g., cheap, discount, crazy, cute) to guide all content creators. This ensures consistency across all platforms and communications.

Social Perception

Customers likely perceive FlaschenWir as a reliable source for high-quality, stylish, and sustainable products. The general public would likely see it as a niche, eco-conscious shop, positioned as a serious player in the sustainable goods market.

Copy Examples

• •Hydration, Perfected. Your day is demanding. Your water bottle should be effortless. Engineered with 18/8 food-grade stainless steel and a leak-proof design, this is more than a bottle—it's a commitment to sustainability and style. Keep your focus sharp and your impact light. #FlaschenWir #SustainableStyle #HydrateInStyle
• •Your Color. Your Bottle. Your Planet. Why choose between performance and personality? Our curated collection of reusable bottles offers vibrant colors, timeless design, and unmatched thermal insulation. Find the one that speaks to you and say goodbye to single-use plastic for good. Shop the collection now on flaschenwir.ch.
• •The Ultimate Solution for a Waste-Free Lunch. Rethink your midday meal with a lunch box designed for life. This durable, multi-compartment container is crafted from BPA-free materials, ensuring your food stays fresh and secure. Its minimalist design is not only easy to clean but makes a statement about your commitment to conscious living. Invest once, and enjoy countless sustainable meals.
• •Still Using Plastic Bottles? Every minute, one million plastic bottles are bought around the world. At FlaschenWir, we believe in a better way. We offer a curated selection of beautifully designed, incredibly durable reusable bottles that keep your drinks hot or cold for hours. Make the switch today. It's a small change for you, and a big win for our planet.
• •Buy Once. Use Forever. Discover durable, stylish, and sustainable drinking bottles and accessories designed to eliminate waste and elevate your everyday.