Brand Tone

Celebratory & Gifting-Oriented, Unique & Distinctive, Premium & Quality-Focused, Friendly & Approachable, Creative & Innovative

Brand Values

• •Celebration & Connection
• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Australian Pride
• •Joy & "Flasch-iness"

Best Practices

• •Continue to incorporate your unique brand terms like "Flasch," "FlaschItUp," and "Flaschies" in a natural and engaging way to reinforce brand identity and create a sense of community.
• •Always emphasize the distinctive nature of the bottles and the premium quality of the Australian-made or sourced liqueurs and gourmet products. Use descriptive adjectives that convey luxury and craftsmanship.
• •Frame messaging around the joy of giving and receiving. Showcase how Flaschengeist products help create special moments and solve the "what to buy" dilemma for various occasions.
• •Keep the language upbeat, friendly, and celebratory. Even when discussing product details, infuse a sense of excitement and delight.
• •Ensure all marketing materials, especially social media and website imagery, reflect the premium, unique, and often decorative nature of the products. High-quality photography that showcases the bottle designs and gift presentation is crucial.

Social Perception

Highly Positive, Gift-Giving Solution, Reliable & Efficient, A Touch of Luxury, Innovative & Different

Copy Examples

• •Headline: Unforgettable Gifts, Uncorked. Body: Searching for a gift that truly stands out? Flaschengeist delivers delight with our unique liqueur-filled bottles and gourmet hampers. From Australian-made exclusives to premium spirits, find the perfect "Flasch" of brilliance for any celebration.
• •Headline: More Than a Gift, It's a Flaschengeist Moment. Body: Elevate your gifting game. Imagine their delight unwrapping a stunning, uniquely shaped bottle filled with exquisite liqueur. That's the Flaschengeist experience – a memorable token for birthdays, anniversaries, or just because.
• •Headline: Sip, Savour, Sparkle. The Art of Gifting, Bottled. Body: Discover handcrafted liqueurs in bottles as unique as they are. Add a touch of 24-carat gold sparkle or choose a design that speaks to their passion. Flaschengeist: making every occasion a little more special.
• •Headline: For the One Who Has Everything? We Have a Flaschengeist. Body: Tired of the same old gifts? Our curated collection of artisan liqueurs in collectable bottles and luxury hampers offers a truly distinctive way to show you care. Australian-owned, uniquely crafted.
• •Headline: Get Your #FlaschOn! Unique Gifts They'll Love & Display. Body: Why just give a drink when you can give an experience? Our eye-catching bottles are designed to be treasured long after the delicious contents are enjoyed. Explore our range and find the perfect conversation starter.