Brand Tone

Innovative & Scientific, Empathic & Supportive, Confident & Assertive, Quality-Focused, Community-Oriented (emerging)

Brand Values

• •Innovation & Technological Advancement
• •Sound Quality & Purity
• •Hearing Protection & Well-being
• •Inclusivity & Support
• •Sustainability (emerging)
• •Customer Experience

Best Practices

• •Lead with Empathy, Support with Science: Especially for products like Calmer, start by acknowledging the user's challenge (e.g., sound sensitivity, sleep disturbance). Then, briefly introduce how Flare Audio's technology offers a solution.
• •Highlight Unique Technology Simply: While Flare Audio prides itself on innovation (e.g., "unique technology," "world-first"), explain the *benefit* of this technology in clear, user-friendly language rather than overly technical jargon. "Reduces stressful frequencies" is better than a complex acoustic explanation for general ads.
• •Use Confident but Not Arrogant Language: Be bold in claims where there's backing (e.g., "life-changing" can be used if quoting testimonials), but avoid absolutes unless they can be unequivocally proven. Balance confidence with the 100-day money-back guarantee to build trust.
• •Incorporate "Long Live Ears®" and Core Values: Weave in the tagline and subtly reinforce values like sound purity, well-being, and innovation to maintain brand identity across all communications.
• •Show, Don't Just Tell, with Testimonials and Stories: Leverage the powerful positive feedback, especially for Calmer. Incorporate short quotes or summarize user experiences to make benefits tangible and relatable, reinforcing the supportive aspect of the brand.

Social Perception

Seen as an innovative company in the audio space, Customer service experiences appear to be mixed, with some positive interactions and some negative (e.g., reported blocking on social media after a negative review), Pricing is sometimes a point of contention, with some finding products expensive, especially if they don't work as expected. However, others find the price fair for the perceived benefits and quality.

Copy Examples

• •Tired of the world’s sharp edges? Calmer gently smooths overwhelming sounds, helping you find focus and tranquility in noisy environments. Rediscover your calm without missing a beat. #SoundSensitivity #StressRelief #FlareAudio
• •Silence the night, not your comfort. Flare Sleeep earplugs are meticulously designed for a snug, barely-there fit, blocking out disturbances so you can wake up truly refreshed. Your deepest sleep awaits. #SleepBetter #NoiseBlocking #QuietNight
• •Experience the full power of live music, safely. Isolate earplugs deliver superior hearing protection by blocking harmful noise, not clarity. Enjoy every note, protect your ears. Long Live Ears®. #HearingProtection #ConcertEssentials #SafeSound
• •Hear music as it was intended. Flares PRO earphones minimize distortion to deliver pure, transparent audio with breathtaking clarity and depth. It’s not just listening; it’s an experience. #PureSound #Audiophile #DistortionFree
• •At Flare Audio, we’re not just making earplugs and earphones; we’re revolutionizing how you experience sound. From reducing daily sonic stress to delivering studio-quality audio, our innovations are designed for one thing: your ears. Discover the Flare difference. #LongLiveEars #AudioInnovation #SoundTechnology