Brand Tone

sophisticated, feminine, and approachable

Brand Values

• •Quality and Distinction
• •Femininity and Self-Confidence
• •Heritage and Passion
• •Personalized Service
• •Community and Local Presence

Best Practices

• •Maintain a Sophisticated yet Approachable Tone: Use elegant and descriptive language, but always keep it warm and friendly. Address the customer directly and personally, especially in social media captions and email marketing.
• •Highlight Quality and Exclusivity: Emphasize the quality of the materials and the uniqueness of the designs in your product descriptions. Use words that evoke a sense of luxury and distinction.
• •Tell the Brand's Story: Weave the brand's history and passion for fashion into your "About Us" page, blog posts, and occasional social media content. This will create a stronger emotional connection with your audience.
• •Empower and Inspire: Use language that empowers women, encouraging them to embrace their femininity and feel confident. Your copy should be uplifting and positive.
• •Stay Visually and Tonally Cohesive: Ensure that the tone of your copy is consistent across all platforms, from your website to your social media channels. The language should always align with the sophisticated and feminine aesthetic of your visuals.

Social Perception

The public perception of 'flanesyfresones' is overwhelmingly positive. Customers see it as a trusted and high-quality boutique with a unique and well-curated selection of products. The positive Google reviews and the brand's long-standing presence in Sitges are testaments to its good reputation. It is perceived as a place where one can find beautiful, quality garments and receive expert, friendly advice. The brand is seen as both a local gem and a sophisticated online retailer.

Copy Examples

• •Elegance is in the details. Discover our new collection of lace lingerie, designed to make you feel as beautiful as you are. #LingerieLove #FemininePower #FlanesyFresones
• •Ready for the sun? Dive into summer with our new swimwear collection. Sophisticated designs and comfortable fits for unforgettable beach days. #SummerStyle #Swimwear #SitgesFashion
• •Your moments of relaxation deserve the best. Explore our new homewear collection and find the perfect balance between comfort and style. #Homewear #RelaxInStyle #CozyChic
• •From a day at the office to a night out. This body is the perfect ally for any occasion. How would you style it? #VersatileFashion #BodyGoals #OutfitInspo
• •A special treat for our favorite clients. Enjoy an exclusive 15% discount on our new collection as a thank you for being part of our history. #FlanesyFresones #ExclusiveOffer #ThankYou