Brand Tone

Established & Trustworthy, Customer-Focused & Helpful, Quality-Oriented, Value-Driven, Approachable & Friendly, Resilient & Passionate

Brand Values

• •Quality
• •Customer Service
• •Heritage & Legacy
• •Value
• •Community & Irish Identity
• •Integrity & Trust

Best Practices

• •Always Emphasize Heritage and Trust: Weave in mentions of their long history (since 1946) and family-owned status to reinforce reliability and experience.
• •Prioritize a Helpful, Customer-First Voice: Frame product descriptions and service information around customer benefits and how Flanagan Kerins can solve their needs or enhance their lives. Use phrases like "we're here to help you," "tailored advice."
• •Highlight Quality and Irish Craftsmanship (where applicable): Use descriptive language that conveys the durability, style, and origin of the products. Mentioning "Irish-made" or "sourced from the best" adds to the perception of quality.
• •Maintain an Approachable and Warm Tone: Even when discussing product specifications, keep the language accessible and friendly. Use contractions and welcoming phrases. Staff features or "behind-the-scenes" content can further humanize the brand.
• •Ensure Honesty and Transparency: While highlighting positives, be straightforward. If mentioning sales or guarantees, make the terms clear. This builds on the trust established by their long history and personal service. Address customer feedback constructively if responding publicly.

Social Perception

Generally perceived as a reputable, long-standing Irish furniture retailer offering a wide selection and good service. Aims for personal service, knowledgeable staff, and quality products. Focus on Irish-made products is a positive point.

Copy Examples

• •Headline: 70 Years of Irish Homes, Furnished with Care. Body: Since 1946, Flanagan Kerins has been more than just a furniture store; we're a family tradition. Discover timeless quality and expert advice to make your house a home. Visit our Bray showroom or explore online – exceptional service is always part of the package.
• •Headline: Your Perfect Sofa is Waiting. Let Our Experts Help You Find It. Body: Choosing a sofa is a big decision. At Flanagan Kerins, our friendly team offers tailored advice to match your style, comfort needs, and budget. From luxurious Irish-made pieces to modern designs, find lasting quality and value you'll love coming home to.
• •Headline: Quality That Speaks Volumes. Value You Can Trust. Body: We believe beautiful furniture shouldn't break the bank. Flanagan Kerins sources the best materials and craftsmanship from Ireland and beyond, ensuring every piece offers exceptional value and enduring style. Plus, enjoy free assembly and our 30-day online guarantee!
• •Headline: From Our Family to Yours: Crafting Comfort for Generations. Body: Flanagan Kerins isn't just a business, it's our legacy. We're passionate about helping you create a home you love with furniture that’s built to last. Experience the difference that dedication and decades of experience make.
• •Social Media Post (with image of a new dining set): Gather round in style! ✨ Our new [Dining Set Name] combines stunning Irish craftsmanship with everyday durability. Perfect for family meals and making memories. P.S. Did you know we offer free assembly? 😉 #FlanaganKerins #IrishMade #DiningRoomInspo #QualityFurniture #FamilyBusiness