Brand Tone

Playful & Fun, Friendly & Approachable, Confident & Bold, Empowering & Sassy, Trendy & Modern

Brand Values

• •Individuality & Self-Expression
• •Boldness & Vibrancy
• •Community
• •Quality
• •Fun & Adventure
• •Modern Western Style

Best Practices

• •Create a "Voice & Tone" Guide: Document key personality traits (playful, bold, friendly), preferred vocabulary ("babe," "howdy," "yeehaw," "vibe"), no-go words, and emoji usage (🌵🩷🤠✨). Share this with anyone creating content.
• •Embrace the "Vibe": Before writing, immerse yourself in the brand's aesthetic. Ask: "Does this sound like Flamingo Rodeo?" The answer should always be yes. This means energetic, slightly sassy, and always fun.
• •Use Engaging Questions & CTAs: Encourage interaction just like in their current social media. Instead of just "Shop Now," try "Ready to find your Vibe?" or "Tap to join the Rodeo!"
• •Incorporate Storytelling (even in short copy): Connect pieces to an adventure, a feeling, or a statement. The "About Us" mentions "standout pieces that tell a story." Let the copy reflect this.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, an email newsletter, or website copy, the playful, empowering, and modern western tone should shine through. Regularly review content on all platforms to ensure alignment.

Social Perception

The intended perception is that of a fun, stylish, and customer-friendly boutique for modern western wear. The readily available social perception is largely shaped by the brand's own messaging. Customers interacting on their social media seem to respond positively to the playful and trendy vibe.

Copy Examples

• •Instagram Post (New Arrival): Stop scrollin', cowgirl! 🤠 Our NEW 'Desert Bloom' graphic tee just dropped, and it's ready to add some serious sass to your wardrobe. Pair it with your fave denim and get ready to turn heads! Tap to snag yours before it's gone like a tumbleweed! #FlamingoRodeo #WesternVibes #GraphicTee #BoldStyle
• •Facebook Ad (Collection Feature): Hey, Babe! Ready to kick up your boots in style? Our 'Sunset Rider' collection is here, packed with modern western pieces that are all VIBE, no bull. 😉 From standout denim to dreamy dresses, find your next adventure outfit with us. Shop the link in bio! ✨ #FlamingoRodeoStyle #ModernCowgirl #ShopNew
• •Email Subject Line (Sale): Yeehaw! 🛍️ Sale Alert: Score some Rodeo-Ready looks for less! (Email Body Snippet): Howdy, fashionista! Don't miss out on kickin' deals on your favorite Flamingo Rodeo styles. It's time to treat yourself to that piece you've been eyeing. Saddle up and shop now!
• •TikTok Video Caption (Outfit of the Day): Serving lewks that are one part flamingo, all parts rodeo! 💅🌵 Obsessed with this combo. What are you rockin' today? #OOTD #FlamingoRodeo #WesternFashion #GetReadyWithMe #CowgirlChic
• •Website Homepage Banner: Welcome to the Rodeo! ✨ Where Western meets Wow. Shop standout styles that are as bold and unique as you are. Free shipping over $150 – let the adventure begin!