Brand Tone

Modern & Stylish, Approachable & Friendly, Personal & Sentimental, Playful & Trendy, Professional & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Self-Expression & Individuality
• •Lasting Connections & Memories
• •Customer Experience
• •Passion

Best Practices

• •Embrace a Personal Touch: Use "you" and "we" to create a direct connection. Share stories (even micro-ones) that evoke emotion and highlight the sentimental value of the jewelry.
• •Stay Visually Inspired: Let the modern, stylish aesthetic of the jewelry guide the language. Use descriptive words that evoke sparkle, shine, and elegance, but keep it fresh and not overly formal.
• •Incorporate Playfulness (especially on platforms like TikTok): Use relevant emojis, ask engaging questions, and don't be afraid to hop on lighthearted trends where appropriate, always tying it back to the joy and experience of the brand.
• •Highlight the "Why": Continuously reinforce the values of self-expression, lasting connections, and quality. Explain how the pieces or experiences help customers create memories or showcase their individuality.
• •Maintain a Positive and Uplifting Voice: Focus on the excitement, beauty, and confidence that comes with wearing Flaming Hawk jewelry or getting a new piercing. Keep the language optimistic and inspiring.

Social Perception

Positive & Desirable, Trendy & Fashion-Forward, Experience-Oriented, Community-Focused

Copy Examples

• •Instagram Post (Image: Stacked gold rings on a hand): Stack 'em up! ✨ Express your unique story, one shimmering layer at a time. Our 14k gold rings are made to last, just like your favorite memories. Which piece speaks to you? #FlamingHawkCo #GoldJewelry #RingStack #SelfExpression #PermanentJewelry
• •TikTok Video (Short clip: Friends getting matching permanent bracelets, laughing): Sound on for good vibes! 🎶 Getting linked with your bestie is an adventure. Tag who you’d get zapped with! #FlamingHawk #PermanentBracelet #BestieGoals #JewelryExperience #LinkedForLife
• •Website Banner (Homepage): Adorn Yourself. Define Your Story. Discover exquisite permanent jewelry and unique pieces crafted to celebrate you. Book your experience or shop online. #FlamingHawkStyle
• •Email Newsletter Subject Line: ✨ Get Ready to Sparkle! New Arrivals & Piercing Inspiration Inside ✨ (Body Snippet): Hey [Customer Name], looking for that perfect piece to complete your look or a fresh new piercing to express your style? At Flaming Hawk, we're all about celebrating individuality with high-quality, beautiful jewelry that tells your story. Come find your new favorite!
• •Instagram Story (Poll): (Image: Two different necklace styles) Weekend vibes loading... Which Flaming Hawk piece are you choosing? ✨ [Poll Option 1: Dainty & Delicate] [Poll Option 2: Bold & Statement] #StyleChoice #JewelryLove #FlamingHawk