Brand Tone

Warm, Comforting, and Sincere

Brand Values

• •Craftsmanship
• •Natural and Ethical Ingredients
• •Emotional Well-being
• •Simplicity and Purity

Best Practices

• •Lead with Emotion, Support with Facts: Start with the feeling or experience the scent creates (e.g., "unwind after a long day," "fill your kitchen with the scent of fresh baking"). Then, support it with the factual values (100% soy wax, hand-poured, phthalate-free).
• •Use a "Comfort" Vocabulary: Consistently use words like cozy, warm, comfort, sanctuary, peace, tranquil, heartfelt, relax, and calm to reinforce the brand's core emotional appeal.
• •Emphasize the "Hand-Poured" Angle: Always mention that the products are "hand-poured." This term communicates craftsmanship, care, and quality, setting the brand apart from mass-produced alternatives.
• •Tell a Story with Scents: Instead of just listing scent notes, describe the scene or memory the scent evokes. For a coffee scent, don't just say "coffee"; say, "the rich aroma of your favorite morning brew."
• •Maintain a Sincere and Personal Voice: Write as if you are a friend recommending a beloved product. Use "we" to talk about the company and "you" to speak directly to the customer, creating a personal connection that builds trust.

Social Perception

The brand's intended perception is that of a small, trustworthy artisan business that genuinely cares about its products and customers' well-being. Customers are likely to perceive it as a source for high-quality, ethically made products that are perfect for personal relaxation or as thoughtful gifts.

Copy Examples

• •Capture the essence of a perfect autumn evening. As the flame dances, notes of crisp apple, warm cinnamon, and a hint of fallen leaves will fill your space, wrapping you in a blanket of pure comfort. Hand-poured with 100% soy wax, it’s more than a candle—it's a moment of peace, made just for you.
• •Your Sanctuary of Scent. Discover hand-poured soy candles made with love to bring warmth and tranquility to your home.
• •Hi [Customer Name], we believe every home deserves to be a sanctuary. That’s why we pour our hearts into every candle, using only phthalate-free fragrances and natural soy wax. Find your new favorite scent and let the coziness in.
• •Cozy season is a state of mind. ✨ Our 'Cozy Flannel' candle is hand-poured with love to bring you the feeling of a warm hug on a chilly day. What scent makes you feel most at home? #HandPouredWithLove #SoyCandles #CozyVibes #FlamingEsscents
• •It started with a simple idea: to create moments of calm in a busy world. At FlamingEsscents, we hand-pour every candle with 100% natural soy wax and the finest fragrances because we know that the right scent can turn a house into a home.