Brand Tone

Informative, Natural, Trustworthy, Artisanal, Calm, Hopeful

Brand Values

• •Quality & Purity
• •Nature & Sustainability
• •Transparency & Education
• •Artisanal Craftsmanship & Heritage
• •Customer Well-being & Respect

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Flamante CBD’s tone (Informative, Natural, Trustworthy, Artisanal, Calm, Hopeful) with examples of "do's and don'ts." This ensures anyone writing copy understands the desired voice.
• •Emphasize Core Values: Consistently weave in themes of quality, purity, nature, sustainability, transparency, and artisanal craftsmanship into all communications. This reinforces what the brand stands for.
• •Use Storytelling: Share the brand's unique story – its roots in Murcia, the "Huerta de Europa," the 20 years of agricultural experience, and the carbon-negative commitment. This creates an emotional connection and differentiates the brand.
• •Maintain Clarity and Simplicity: While informative, avoid overly technical jargon. Explain concepts clearly, aligning with the goal of bringing "clarity, not confusion" to the CBD experience. Focus on the benefits for the customer.
• •Be Consistent Across All Channels: Ensure the tone and messaging are harmonious across the website, social media, email marketing, and any advertising. Regularly review content to check for consistency. Visuals should also align with the natural, calm, and pure aesthetic.

Social Perception

Positive (based on limited direct customer feedback). Emerging Brand. Associated with Quality and Natural Products. Primarily Spanish-Speaking Audience.

Copy Examples

• •Headline: Rediscover Your Radiance. Naturally. Body: Life demands a lot. At Flamante CBD, we believe in nurturing your well-being from the ground up. Our artisanal CBD oils, born from the sun-drenched fields of Murcia and 20 years of organic farming wisdom, are crafted to bring you clarity, calm, and a touch of brilliance. Pure, potent, and always 0% THC. Find your balance with Flamante.
• •Headline: From Our Fields to Your Peace of Mind. Body: We control every step, from hand-selected organic hemp to the final drop in your bottle. Our advanced CO2 extraction ensures the purest full-spectrum CBD, rich in natural goodness. No additives, just the serene power of nature, backed by science. Trust Flamante CBD for a truly authentic wellness experience.
• •Headline: Shine Brighter. Sleep Deeper. Live Flamante. Body: Feeling overwhelmed? Our Moodline Serene CBD oil, infused with calming botanicals, is designed to help you unwind and embrace restful nights. Crafted with 100% organic ingredients and the care of artisanal farming, it’s your natural path to a more vibrant you. Explore the Flamante difference.
• •Headline: The Art of CBD. The Science of Well-being. Body: With two decades of horticultural expertise, we’re passionate about purity. Flamante CBD uses only state-of-the-art European labs and verified independent testing to bring you premium, effective CBD. Experience the difference that dedication to quality makes. Simple. Clear. Effective.
• •Headline: For Them, Only the Best. Naturally. (For Petline) Body: Our beloved companions deserve the same quality and care we do. Flamante Petline CBD is crafted with 100% organic, THC-free ingredients to support their well-being, naturally. Because a happy pet means a happy home. Show them your love with Flamante.