Brand Tone

Enthusiastic, supportive, community-focused, friendly, approachable, informal, engaging, professional, and knowledgeable, emphasizing quality and innovation.

Brand Values

• •Community
• •Innovation and Quality
• •Passion for Drumming
• •Inclusivity

Best Practices

• •Always Speak the Language of Your Community: Use terminology and references that are authentic to the marching and pipe band drumming world. This shows you're a part of the community, not just selling to it.
• •Balance Enthusiasm with Expertise: While the tone should be exciting and passionate, it's crucial to also communicate the technical benefits and quality of the products clearly and professionally.
• •Encourage and Showcase User-Generated Content: Actively ask for, share, and celebrate content from your customers. This reinforces the community value and builds social proof.
• •Maintain a Consistent Visual Identity: Ensure that your branding, color schemes, and logo usage are consistent across all platforms, from your website to your social media profiles.
• •Be Responsive and Engaging: Actively respond to comments and messages on social media in a timely and friendly manner. This fosters a sense of connection and shows that you value your customers' input.

Social Perception

Very positive. Perceived as a modern, cool, and innovative brand that is in touch with the needs and culture of today's marching drummers. Credible due to an industry award, positioning them as a leader in product innovation, and generating strong customer loyalty and excitement.

Copy Examples

• •The wait is over! Introducing the new FLAM5 Sentinel Series drum case. Engineered for the road, built for the dedicated. With a reinforced exoskeleton and our signature comfort-carry system, your drum is protected no matter where the beat takes you. Tap the link in our bio to be the first to own the future of drum protection. #FLAM5DRUMMING #MarchingDrummer #Drumline #NewGear
• •Sound on! 🔊 Get in the zone with the FLAM5 Practice Pad. Real rebound, killer sound, and built to last through every practice session. Get yours today and level up your drumming game! #DrummerLife #PracticePad #FLAM5
• •Fuel Your Passion. Not Your Debt. Get 20% off all FLAM5 apparel this week only. Gear up with the brand that has your back. Shop Now.
• •We want to see you in action! Tag us in your videos and photos with your FLAM5 gear for a chance to be featured as our drummer of the week. Let's celebrate the incredible talent in our community! #FLAM5Family #ShareTheTradition
• •Hey [Name], as a valued member of the FLAM5 family, we wanted you to be the first to know about our latest innovation: The FLAM5 Quick-Release Snare Strap. Designed for speed and security, it's a game-changer for competition drummers. Check it out before it drops to the public. [Link to product]