Brand Tone

Conscious & Purposeful, Approachable & Friendly, Stylish & Confident, Trustworthy & Reliable

Brand Values

• •Sustainability
• •Quality & Longevity
• •Individuality & Personal Expression
• •Conscious Consumerism
• •Customer Satisfaction

Best Practices

• •Always Emphasize Sustainability & Purpose: Every piece of copy, from product descriptions to social media posts, should subtly or overtly connect back to the values of mindful consumption, reduced waste, and the positive impact of choosing pre-loved items.
• •Use Empowering and Positive Language: Focus on how sustainable choices empower the customer and contribute to a better way of fashion. Words like "conscious," "mindful," "impact," "express," and "discover" align with this.
• •Highlight Quality and Timelessness over Fleeting Trends: Reinforce the idea that Flair-Style offers pieces that last, transcending seasonal fads, appealing to customers seeking enduring style and value.
• •Maintain an Approachable and Authentic Voice: Whether it's an email, a social media reply, or website content, the tone should feel genuine, friendly, and passionate about the brand's mission, much like the "Welcome!" message on their Pinterest.
• •Showcase Individuality and "Flair": Encourage customers to find pieces that reflect their unique personality. Use language that celebrates self-expression and the joy of finding that special item that tells a story.

Social Perception

Highly Trusted Reseller, Advocate for Sustainable Fashion, Provider of Unique & Quality Finds

Copy Examples

• •Headline: Style That Speaks Volumes, Sustainably. Body: Discover unique, pre-loved pieces at Flair-Style and wear your values. Quality fashion that doesn’t cost the Earth. #SustainWithStyle #ConsciousFashion
• •Headline: Beyond Trends. Beyond Waste. Pure Flair. Body: Join the mindful fashion movement. Our curated collection of pre-loved and sustainable treasures offers lasting quality and timeless style. Express your individuality with Flair-Style.
• •Headline: Give Your Wardrobe a Second Life & Your Style a First-Class Ticket. Body: At Flair-Style, every item has a story. Find designer gems and everyday essentials, all hand-picked for their enduring charm and eco-credentials. Shop smart, live stylishly.
• •Headline: Feel Good Fashion, Inside & Out. Body: We believe style and sustainability go hand-in-hand. Explore our premium pre-loved clothing and eco-gifts, curated for women who dress with purpose and flair.
• •Headline: Unlock 20% Off Your First Conscious Choice! Body: New to Flair-Style? Sign up for our newsletter and get 20% off your first order. Embrace fashion that feels as good as it looks and makes a positive impact.