Brand Tone

Warm and Friendly, Traditional and Authentic, Passionate and Proud, Generous and Community-Oriented, Slightly Nostalgic/Folksy

Brand Values

• •Quality
• •Tradition & Heritage
• •Family
• •Customer Satisfaction
• •Community & Generosity
• •Authenticity

Best Practices

• •Lead with Storytelling: Weave in the Flaherty family history, their passion, and the Irish roots of their recipes. People connect with genuine stories.
• •Emphasize "Real" Ingredients: Consistently highlight the use of "pure Irish butter," "simple ingredients," and "no preservatives." This reinforces quality and authenticity.
• •Use Warm, Evocative Language: Words like "handcrafted," "cherished," "tradition," "comfort," "melt-in-your-mouth," and "joy" align with the brand's friendly and passionate tone.
• •Incorporate a Touch of Irish Charm: Use phrases or product names that subtly nod to their Irish heritage without becoming cliché.
• •Maintain a Personal, Owner-Driven Voice: Write as if Dennis or Joy are speaking directly to the customer, sharing their love for their craft. This builds on the positive perception of them being kind and involved.

Social Perception

Customers and the public perceive Flaherty's Irish Candy as a provider of exceptionally high-quality, delicious, and authentic confections. The brand is seen as trustworthy, with owners who are kind, passionate, and deeply involved in their craft and community. They are recognized locally for their presence at markets and their tasting room. The candy is considered a premium treat and a desirable gift.

Copy Examples

• •Taste the heart of Ireland in every handcrafted piece. Our family's toffee, made with the purest Irish butter, is a tradition we're proud to share. It’s so tender, it melts in your mouth (never sticks!).
• •For Dennis & Joy Flaherty, it all started with a cherished family recipe and a passion for real ingredients. Experience the love and pure Irish butter in every bite of Flaherty's Irish Candy.
• •Looking for a gift that truly delights? Share the warmth of Flaherty's Irish Candy. From our signature toffees to our comforting drink mixes, it's a taste of Irish tradition, made with care.
• •We believe in simple goodness: real Irish butter, pure cane sugar, and recipes straight from our family's kitchen in County Galway. No preservatives, just pure, delicious joy. That's the Flaherty's promise.
• •More than just candy, it's a connection to our Irish heritage and our community. With every sweet treat, we're delighted to give back, sharing the sweetness far and wide.