Brand Tone

respectful, commemorative, and patriotic. They also convey a sense of quality, trustworthiness, and customer-focused service.

Brand Values

• •Honoring Service and Sacrifice: A deep respect for military members, veterans, and their families is central to their messaging.
• •Quality Craftsmanship: Emphasis on high-quality materials (solid wood, beveled glass) and construction.
• •American Made: Pride in offering products made in the USA, with some items specifically noted as "Hand Made By American Veterans."
• •Customer Satisfaction: A stated commitment to providing the best products and service, aiming for reasonable prices.
• •Remembrance and Legacy: Providing products that help preserve memories and honor the legacy of individuals.

Best Practices

• •Always Emphasize Respect and Honor: Ensure that all copy, especially when referring to military service or memorials, is written with a deep sense of respect, reverence, and gratitude.
• •Highlight Quality and Craftsmanship: Consistently mention the quality of materials (e.g., "solid oak," "real American wood," "beveled glass") and the care taken in crafting the products.
• •Incorporate Patriotic Language Thoughtfully: Use patriotic sentiment where appropriate, reinforcing the connection to American pride and heritage, but avoid overly aggressive or jingoistic tones.
• •Maintain a Customer-Centric and Supportive Voice: Even with a formal and respectful tone, ensure the language is helpful, understanding, and supportive, acknowledging the emotional significance of their products for many customers.
• •Be Clear and Direct about Product Purpose: Clearly communicate that the products are for preserving and displaying cherished items like flags and medals, helping customers understand the value in honoring memories and legacies.

Social Perception

Flags Connections is generally perceived positively by customers. They are seen as a provider of high-quality, beautiful display cases that serve as fitting tributes to loved ones, especially those who have served in the military. The brand is associated with respect for veterans and American craftsmanship. Customers often express that the products meet or exceed expectations in terms of quality and appearance. The company is also viewed as having good customer service and reasonable pricing.

Copy Examples

• •Preserve Their Honor. Display Their Legacy. Our American-made burial flag cases are crafted with the respect your hero deserves.
• •This Veteran's Day, we join you in honoring the brave men and women who have served our nation. Preserve their cherished flag and medals in a display case built with dignity and pride. #VeteransDay #HonorOurHeroes #MadeInUSA
• •Each medal tells a story of courage and dedication. Our finely crafted medal display cases provide a distinguished home for these symbols of service, ensuring their story endures for generations.
• •At Flags Connections, we believe that every flag tells a story of patriotism, service, and sacrifice. Since 1997, our mission has been to provide families with exceptional, American-made display cases that honor these profound connections and preserve cherished legacies.
• •A Fitting Tribute: Quality Flag Cases to Honor Their Service.