Brand Tone

Artistic, inclusive, subversive, and knowledgeable. It is confident, direct, pioneering, communal, bold, and lovingly familiar with basketball culture, blending high-brow artistic appreciation with authentic love for the game.

Brand Values

• •Equity and Inclusivity
• •Cultural & Artistic Appreciation
• •In-Depth Storytelling
• •Community Building

Best Practices

• •Lead with the "Why": Always connect the product or content back to the core values of equity, artistry, and cultural storytelling, explaining the 'why' behind its existence.
• •Speak from a Place of Authority and Passion: Use confident, knowledgeable, and reverent language, reflecting a deep immersion in basketball culture rather than just following the sport.
• •Balance Boldness with Inclusivity: Employ strong, assertive statements while simultaneously reinforcing an inclusive message to position the brand as a leader with a community-focused approach.
• •Emphasize the Aesthetic: Consistently use words like "art," "design," "culture," "stunning imagery," and "story" to highlight that content and products are curated pieces of art.
• •Cultivate an "Insider" Community Feel: Utilize language that builds community, fosters a sense of belonging, and transforms customers into advocates, such as referring to a shared identity or inviting interaction.

Social Perception

Flagrant Magazine is perceived as a niche, culturally significant, bold, and pioneering publication for basketball fans invested in art, design, and social equity. It's seen as a fresh female voice in sports media, providing different perspectives and amplifying underrepresented stories, cultivating a strong community.

Copy Examples

• •More than a box score. We went beyond the hardwood to find the stories that define the game, not just the stats. Our latest feature explores the intersection of pick-up culture and public art. Link in bio to see the game from a new angle. #FlagrantMag #BasketballCulture
• •The All-Star Shorts: Built for the Court, Designed for the Culture. These aren't just shorts. They're a nod to the legacy and the look of the game we love. Crafted for comfort whether you're running drills or running errands, they represent the Flagrant standard: on-court performance meets off-court artistry. Wear the culture.
• •Issue 8 is here. It's time to change the conversation. Inside: Unheard voices, unseen art, and the stories that are shaping the future of hoops.
• •BY WOMEN, FOR EVERYONE. Tired of the same old sports talk? So were we. Subscribe to Flagrant for a more inclusive, artistic, and honest look at basketball culture. This is more than a magazine; it's a new chapter for the game.
• •(Sound of a bouncing basketball fades into a smooth beat) Host: 'Every shot has a story. At Flagrant, we find them. From the community courts to the global stage, we bring you the art, the people, and the culture behind the game. If you believe basketball is more than just a sport, you've found your team. Subscribe to the print magazine at FlagrantMag.com.'