Brand Tone

Aspirational & Expressive, Trendy & Modern, Elegant & Timeless (with a contemporary edge), Personal & Story-driven, Confident & Stylish

Brand Values

• •Individuality & Self-Expression: Believing fashion is a tool for personal expression.
• •Style & Trend-Consciousness: Commitment to offering the latest bag trends.
• •Quality & Elegance: Implied through terms like 'tidlös elegans' and the offering of 'Lyxväskor' (luxury bags).
• •Connection to Place (Stockholm): Drawing inspiration from Stockholm's streets, suggesting a modern, urban, and potentially chic Scandinavian aesthetic.
• •Storytelling: Valuing the narrative behind each product and the customer's personal style story.

Best Practices

• •Embrace 'Storytelling' Consistently: Whether it's a product description, an email, or a social media post, frame the narrative around the customer's style journey and how the bag plays a role in their personal story. Use phrases like 'Tell your story,' 'Your style narrative,' 'Inspired by...'
• •Balance Trendiness with Timelessness: While highlighting 'latest trends' is key, always weave in the 'timeless elegance' and 'Stockholm-inspired' aspects to maintain a sophisticated and not overly fleeting appeal. Avoid slang that might quickly date the brand.
• •Maintain an Aspirational yet Approachable Voice: Use evocative and stylish language that inspires, but keep it understandable and relatable. The heart emoji (🤍) is a good example of this approachability within a chic context.
• •Highlight the Stockholm Connection: Subtly weave in references to Stockholm's style, streets, or aesthetic where appropriate to reinforce the brand's unique identity and inspiration. This differentiates it from generic bag retailers.
• •Focus on Empowerment through Style: Emphasize how Fleure Stockholm bags help the customer express themselves and feel confident. Use active and empowering verbs. For example, instead of 'This bag is stylish,' try 'Elevate your look and express your confidence with this iconic piece.'

Social Perception

The brand likely aims to be perceived as a go-to source for stylish, on-trend bags that allow modern women to express their individuality. They want to be seen as embodying Stockholm's chic, timeless, yet contemporary fashion scene.

Copy Examples

• •Fleure Stockholm: Your Story, Beautifully Carried. Discover bags inspired by Stockholm's streets, crafted for your unique style. Explore the latest trends now. 🤍
• •Navigate Your Narrative. Our Cityväskor are more than just bags; they're your daily companions in the urban adventure. Find the perfect blend of Stockholm's timeless elegance and modern functionality to tell your style story.
• •It's not just a bag, it's a statement. What does your Fleure Stockholm piece say about you today? ✨ #FleureStockholm #DinStilDinBerättelse #LatestBagTrends
• •Inspired by Stockholm, Designed for You: The New Fleure Collection Has Arrived! 🤍
• •At Fleure Stockholm, we believe fashion is the ultimate form of self-expression. Inspired by the vibrant energy and timeless chic of Stockholm, we bring you meticulously curated bags that don't just follow trends—they empower you to set your own. Every Fleure piece has a story. We invite you to make it part of yours.