Brand Tone

Scientific/Educational, Minimalist/Simple, Confident/Reassuring, Natural/Holistic, Empowering

Brand Values

• •Science-Driven Innovation
• •Simplicity/Minimalism
• •Skin Health/Microbiome Focus
• •Quality and Efficacy
• •Transparency/Education
• •Sustainability
• •Customer-Centricity

Best Practices

• •Prioritize Science, Simply Stated: Always lead with the scientific backing of the Hydrolytic® Enzyme and microbiome health, but explain complex concepts in an accessible and easy-to-understand manner. Avoid overly technical jargon where possible, or explain it clearly.
• •Embrace "Skinimalism": Consistently highlight the benefits of a simplified routine and the efficacy of fewer, targeted products. Use language that conveys ease, efficiency, and effectiveness.
• •Maintain a Confident & Reassuring Voice: Back up claims with research, positive results (like "100+ Verified 5-star reviews"), and the money-back guarantee. Use words that inspire trust and convey expertise.
• •Infuse Nordic & Natural Elements: Subtly weave in the brand's Nordic heritage and the concept of skin as a natural ecosystem. Use clean, uncluttered language and imagery.
• •Focus on Empowerment & Long-Term Health: Shift the narrative from quick fixes to sustainable skin health and empowering individuals to feel confident in their skin. Emphasize restoring balance and resilience.

Social Perception

Positive Efficacy, Innovative, High-Quality/Premium, Trustworthy, Suited for Sensitive Skin, Minimalist Appeal

Copy Examples

• •Headline: "Unlock Your Skin's True Potential. Discover Fjör's Hydrolytic® Enzyme Science."
• •Social Media Post: "Tired of endless skincare steps? Fjör simplifies your routine, not your results. Experience the power of microbiome science for visibly healthier, radiant skin. #FjorLife #Skinimalism #MicrobiomeSkincare"
• •Product Description Snippet: "Our Hydrolytic® Serum, powered by 30+ years of research, works with your skin's natural ecosystem to restore balance and vitality. Fewer ingredients, profound results. Made for even the most sensitive skin. #ScienceOfFjor"
• •Email Subject Line: "Rethink Your Routine: Achieve Radiant Skin with Just Two Steps."
• •Website Banner: "Fjör: Nordic Simplicity. Microbiome Science. Transformative Skincare. Your journey to lasting skin health starts here."