Brand Tone

Elegant & Sophisticated, Conscious & Ethical, Passionate & Purpose-Driven, Approachable & Helpful, Understated & Minimalist

Brand Values

• •Ethical Production & Animal Welfare
• •Sustainability
• •Quality & Craftsmanship
• •Timeless & Minimalist Design
• •Conscious Consumerism
• •Giving Back
• •Customer Satisfaction

Best Practices

• •Prioritize Values in Messaging: Always weave in core values like "vegan," "Swiss made," "ethical," and "sustainable" naturally within the copy. This reinforces brand identity consistently.
• •Maintain Elegant & Understated Language: Use clear, concise, and sophisticated language. Avoid jargon, overly casual slang, or aggressive sales tactics. The tone should mirror the minimalist design of the watches.
• •Emphasize Quality & Durability: Highlight the premium materials (e.g., sapphire glass, Swiss movement) and the lasting nature of the watches, appealing to a desire for quality and conscious consumption.
• •Speak to the "Conscious Consumer": Address the audience as individuals who care about where their products come from and the impact of their purchases. Use empowering language that resonates with their desire to make ethical choices.
• •Visual & Verbal Harmony: Ensure that the copy complements the visual identity. If the imagery is minimalist and serene, the copy should echo this with a calm, confident, and refined voice. Across all platforms, from website to social media captions, the tone should remain consistent.

Social Perception

Positive, Ethical Leader, High Quality & Stylish, Trustworthy, Niche Appeal

Copy Examples

• •Headline: Timeless Elegance. Ethically Crafted. Body: Discover Fjordson. Swiss-made vegan watches for the conscious modern individual. Experience minimalist design that speaks volumes about your values. #Fjordson #VeganWatch #SwissMade #EthicalFashion
• •Headline: Wear Your Values. Body: At Fjordson, we believe style shouldn't compromise compassion. Our PETA-Approved vegan watches are meticulously crafted in Switzerland, offering you quality you can feel good about, inside and out. #ConsciousLuxury #CrueltyFree #SustainableStyle
• •Headline: The Art of Minimalism. The Heart of Compassion. Body: Each Fjordson timepiece is a testament to understated beauty and ethical commitment. Featuring scratch-resistant sapphire glass and premium vegan straps, designed to last a lifetime. Make a statement, effortlessly. #FjordsonStyle #MinimalistWatch #VeganLeather
• •Headline: More Than Just Time. It's a Movement. Body: With every Fjordson watch, you're not just choosing a premium Swiss-made accessory; you're supporting a kinder world. 5% of our revenue goes to charities making a difference. Time to make an impact. #GivingBack #EthicalChoice #FjordsonCommunity
• •Headline: Swiss Precision. Vegan Soul. Body: Experience the pinnacle of watchmaking with Fjordson's vegan collection. Designed in Belgium, crafted in Switzerland, and entirely cruelty-free. Redefine your time. #LuxuryVegan #SwissCraftsmanship #TimeForChange