Tono de Marca

A blend of professional craftsmanship and warm, community-focused friendliness. It's the voice of a skilled artisan who is proud to be a friendly neighbor, adaptable between formal website language and approachable social media interactions.

Valores de Marca

• •Local First
• •Quality Craftsmanship
• •Community and Conviviality
• •Authenticity and Heritage
• •Sustainability

Mejores Prácticas

• •Always Lead with "Local": Whether it's an ingredient, a partner, or an event, always highlight the local connection. This is the brand's strongest identifier.
• •Blend Professionalism with Passion: Use clear, quality-focused language when describing products (e.g., "handcrafted," "small-batch," "premium botanicals"), but infuse it with enthusiastic and passionate wording ("we're thrilled to share," "a taste we're truly proud of").
• •Tell a Story in Every Post: Don't just sell a product; sell the experience and the narrative behind it. Talk about the historical building, the person who brewed the beer, or the local farm that supplied the ingredients.
• •Engage Like a Neighbor: In all social media interactions, maintain a friendly, approachable, and helpful demeanor. Respond to comments and questions promptly and personally. Foster the feeling of a community hub.
• •Visual Consistency: Ensure that all imagery aligns with the brand values. Photos should be high-quality, featuring the natural beauty of the fjord, the historic charm of the brewery, and the happy faces of the community enjoying the atmosphere. This visual language reinforces the written copy.

Percepción Social

Perceived as a high-quality, authentic, and valuable addition to the local community of Nykøbing Mors. It is viewed as both a producer of excellent craft beverages and a social hub that offers unique experiences, highly popular due to word-of-mouth recommendations and celebrated for its local focus as a key destination for experiencing local flavors and culture.

Ejemplos de Copy

• •Taste the fjord in our newest creation! Our Harbor IPA is brewed with locally harvested botanicals, capturing the fresh sea breeze of Mors in every bottle. Available now in our taproom at Toldkammeret. Come by and be one of the first to try it! #FjordBrewery #TasteOfMors #CraftBeer
• •At Fjord Bryggeri og Destilleri, we believe great drinks tell a story. Ours begins here, on the harbor of Nykøbing Mors, inside the historic Old Custom House. We combine time-honored craftsmanship with the finest local ingredients to create beers and spirits that are as authentic and full of character as our island home.
• •Join us for a cozy evening! We're hosting a tasting night this Friday at Toldkammeret. Sample our latest gin distillations, enjoy our classic brews, and learn about the craft behind the flavor. Tag a friend who you'd share a drink with! #FjordEvents #NykøbingMors #Hygge
• •Visiting Mors? Don't leave without tasting its true spirit. Fjord Bryggeri og Destilleri offers an authentic experience on the harbor. Take a tour, sample our handcrafted beers and gins, and discover why locals call us their favorite gathering spot. #VisitMors #LocalFlavor
• •From a dream shared between two locals to a bustling brewery in the heart of the harbor, our journey is fueled by a passion for our community. We pour our love for Mors into every batch, striving to create products that not only taste good but also tell our story. #FjordStory #CraftDistillery