Brand Tone

Exclusive & Personalized, Passionate & Knowledgeable, Relaxed Luxury, Memorable & Romantic, Friendly & Accommodating

Brand Values

• •Customer Experience
• •Passion for Paris
• •Exclusivity & Personalization
• •Quality & Professionalism
• •Adaptability

Best Practices

• •Emphasize Exclusivity and Personalization: Consistently use words like "private," "your own," "tailor-made," "bespoke," and "exclusive" to reinforce the unique nature of the offering.
• •Show, Don't Just Tell, the Passion: Instead of saying "we are passionate," describe the founder's story, the skipper's insights, or the dedication to creating a magical experience. Let customer testimonials also reflect this.
• •Use Evocative and Romantic Language (balanced with clarity): Words like "magical," "unforgettable," "enchanting," "sparkling," and "breathtaking" can enhance the appeal, especially when describing the views and experience. However, ensure the core service details remain clear.
• •Maintain a Friendly and Approachable Voice: Even when highlighting luxury, the tone should feel welcoming and accommodating, reflecting the skipper's praised demeanor. Use "you" and "your" frequently to center the customer.
• •Incorporate Social Proof and Storytelling: Weave in snippets or themes from positive customer reviews (e.g., "the highlight of our trip," "unforgettable anniversary") and tell the story of what a Paris Boat Club experience feels like, rather than just listing features. Focus on the memories created.

Social Perception

Highly Positive, Trusted Provider, Worth the Cost, Authentic Parisian Experience, Special Occasion Go-To

Copy Examples

• •Headline: Your Private Paris, Unveiled from the Seine. Body: Escape the crowds and discover the heart of Paris with a bespoke cruise on the Seine. At Paris Boat Club, your exclusive journey awaits – create unforgettable memories, your way. Book your private escape today.
• •Headline: Fall in Love with Paris, All Over Again. Body: Imagine: just you, your loved ones, and the glittering Parisian skyline drifting by. Our passionate skipper, Ettore, shares the magic of his city on a private boat tour designed around your dreams. See Paris through our eyes.
• •Headline: The Seine is Calling. Your Private Yacht Awaits. Body: More than just a cruise, it's your Parisian story unfolding on the water. From iconic landmarks to hidden gems, experience relaxed luxury and attentive service. What will your Paris Boat Club adventure look like?
• •Headline: Celebrate Your Moments, Magnified by Paris. Body: Anniversaries, proposals, or simply the joy of being together – make it extraordinary with a private Paris Boat Club cruise. We tailor every detail to make your special occasion truly unforgettable.
• •Headline: Beyond the Postcards: Your Authentic Parisian River Experience. Body: Led by a true Parisian enthusiast, discover the soul of the city from its historic waterway. Enjoy the freedom to explore, relax, and soak in the views at your own pace. This isn't just a tour; it's Paris, personally yours.