Brand Tone

approachable, enthusiastic, and solution-oriented

Brand Values

• •Uniqueness/Novelty
• •Dependability & Customer Service
• •Accessibility/Variety
• •Modernity/Innovation

Best Practices

• •Develop a Brand Voice Guide: Even a simple one. Define your brand's personality (e.g., witty, helpful, innovative, friendly), key messaging points, and a list of "do's and don'ts" for language (e.g., use emojis, avoid overly technical jargon).
• •Focus on Benefits, Not Just Features: Instead of just saying "This beanie has an LED light," say "Light up your path and stay warm with our LED beanie, perfect for evening strolls!"
• •Use an Enthusiastic and Positive Lexicon: Incorporate words that convey excitement and utility (e.g., "awesome," "clever," "essential," "discover," "simplify," "upgrade").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, About Us) matches the tone on social media posts, email marketing, and any customer service interactions.
• •Know Your Audience (and Speak to Them): While the audience is broad for a general store, try to envision the type of customer who would be excited by "quirky" and "unique" finds. Use language and references that would resonate with them (e.g., casual, relatable, slightly informal).

Social Perception

nascent and largely undefined

Copy Examples

• •Night owl? Early riser? Light up your adventures! Our Smart LED Beanie keeps you warm and lights the way, hands-free. Stay seen, stay cozy, stay brilliant! #SmartStyle #NightRuns #ConnorCoFinds
• •Your peace of mind, packed to go! Add an extra layer of security wherever you are with our super-easy Portable Door Lock. Travel smarter, sleep sounder. Get yours and lock it down! #SafeTravels #SecurityGadget #ConnorCoEssentials
• •Tired of the same old stuff? Connor Co. brings you the fun, the functional, and the fantastically quirky! Discover unique gadgets and everyday problem-solvers that just make life a little better. What will you find today? #ConnorCo #UniqueFinds #GadgetGoals
• •Never lose what matters most! Our Mini GPS Tracker gives you real-time location for your keys, bags, pets, or anything you can't afford to misplace. Small size, big peace of mind. Track it, find it, love it! #GPSTracker #NeverLost #ConnorCoTech
• •Fresh Finds Alert! ✨ We've just dropped a new collection of awesome gadgets and clever solutions at Connor Co.! From smart home helpers to on-the-go essentials, discover your next favorite thing. Shop now and add a little 'aha!' to your day! #NewArrivals #ShopConnorCo #GadgetStore