Brand Tone

Authentic & Community-Focused, Practical & Straightforward, and Emergingly Playful & Personable.

Brand Values

• •Support for Local Craftsmanship
• •Sustainability & Second-Life
• •Community & Connection
• •Accessibility & Inclusivity

Best Practices

• •Always highlight that the products are made by local artisans or sourced from the community. Use phrases like "Made by [Artisan's Name]," "From a local home," or "Crafted in Fjarðabyggð" to reinforce the brand's core value.
• •Keep the website copy clear and practical, but use social media (like TikTok) to be more personal, humorous, and engaging. This dual approach respects both the traditional crafter and the modern shopper.
• •Frame the brand as a collective. Use words like "we," "our community," "local family," and "marketplace" to foster a sense of belonging and shared purpose.
• •Instead of using corporate jargon, talk about sustainability in practical terms. Use phrases like "Give clothes a second life," "Lovingly pre-owned," and "Made to last" to communicate the value of second-hand and handcrafted goods.
• •Avoid overly polished or slick marketing language. The brand's strength is its authenticity. The tone should feel like it's coming from a neighbor —helpful, genuine, and proud of their local roots.

Social Perception

A Local Treasure, Trustworthy & Genuine, and Modernizing Local Retail.

Copy Examples

• •Straight from the hands of an East Iceland artisan to your wardrobe. This sweater isn’t just wool; it’s a story of local tradition and cozy afternoons. Feel the warmth of Fjarðabyggð. #Fjarðabásar #HandmadeInIceland #SupportLocal
• •New to you, kind to the planet. Explore our collection of pre-loved treasures and unique handmade crafts. Shop with intention. Shop Fjarðabásar.
• •Another local creator just joined the Fjarðabásar family! ✨ Come find your new favorite thing before someone else does! 😉 #Iceland #SmallBusiness #LocalFinds
• •Crafted by hand in a local studio, no two mugs are exactly alike. Perfect for your morning coffee or evening tea, it’s a small piece of Icelandic artistry you can hold every day. Microwave and dishwasher safe.
• •Fjarðabásar: Your Community Marketplace. From handcrafted gifts to second-hand gems, we’re proud to bring the best of our local makers and sellers together under one roof. Visit us in Molanum or at fjardabasar.is.