Brand Tone

Nostalgic & Modern, Refreshing & Flavorful, Authentic & High-Quality, Fun & Vibrant, Community-Oriented & Proudly Indian

Brand Values

• •Tradition & Heritage
• •Innovation
• •Quality
• •Authenticity
• •Customer Satisfaction
• •Community & Connection
• •Indian Identity

Best Practices

• •Embrace Nostalgia Authentically: Weave in elements of traditional Indian Goti Soda culture and memories, but ensure it feels genuine and connects with modern sensibilities.
• •Highlight Flavor and Refreshment Vividly: Use descriptive and sensory language to convey the unique tastes and the invigorating experience of drinking Fizzy Goti Soda. Words like "bursting," "zesty," "bold," "crisp," and "revitalizing" can be effective.
• •Consistently Emphasize Quality and Purity: Regularly mention the use of high-quality ingredients like RO water and the absence of artificial sweeteners to build trust and reinforce the premium aspect of the brand.
• •Infuse "Indian-ness" with Pride: Use terms like "Desi," "India's rich beverage heritage," and "Proudly Made in India" to foster a connection with the local culture and highlight the brand's roots.
• •Maintain a Vibrant and Engaging Voice: Especially on social media, use an enthusiastic, positive, and sometimes playful tone. Encourage interaction by asking questions and using relevant hashtags that resonate with fun, refreshment, and tradition.

Social Perception

Positive Reception for Flavor and Nostalgia, Seen as a Quality Beverage, Family-Friendly, Emerging and Growing Brand, Associated with Fun and Refreshment

Copy Examples

• •Headline: Pop Open the Memories. Taste the Fizz. Body: Remember the sound of the goti and the burst of refreshing flavor? Fizzy Goti Soda brings back those cherished childhood moments with a modern twist. Authentic taste, exciting new flavors. What’s your #FizzyMemory? (Tone: Nostalgic, Refreshing, Engaging)
• •Headline: Real Ingredients. Real Fizz. Real India. Body: Crafted with RO purified water and pure sulfur-free sugar – no artificial sweeteners, just authentic desi refreshment. From classic Nimboo Masala to zesty Cranberry, taste the tradition, feel the innovation. Proudly Made in India. (Tone: Authentic, High-Quality, Proudly Indian)
• •Headline: Your Everyday Escape, Bottled. Body: Long day? Need a burst of joy? Unleash a wave of vibrant flavor with Fizzy Goti Soda. Perfect for celebrations, quiet moments, and everything in between. Find your fizz! (Tone: Refreshing, Fun, Versatile)
• •Headline: More Than Just a Soda. It's a Connection. Body: Fizzy Goti Soda: where heritage meets modern taste. Share a bottle, share a story, share the joy. Bringing generations together, one delightful sip at a time. #DeshKaSoda (Tone: Community-Oriented, Nostalgic, Connecting)
• •Headline: Don't Just Quench Your Thirst. Excite It. Body: Tired of the same old drinks? Dive into the bold and exciting world of Fizzy Goti Soda. From the spicy kick of Jeera Masala to the sweet surprise of Blueberry, there's a flavor adventure waiting for you. (Tone: Flavorful, Exciting, Modern)