Brand Tone

Professional and Aspirational.

Brand Values

• •Quality
• •Design & Aesthetics
• •Protection & Security
• •Simplicity

Best Practices

• •Lead with Quality and Design: Always place the concepts of "premium quality," "superior materials," and "sleek design" at the forefront of your messaging. These are your core differentiators.
• •Use an Aspirational Vocabulary: Employ strong, confident words like "engineered," "crafted," "ultimate," "seamless," and "uncompromising" to elevate the product's perceived value.
• •Maintain a Professional Tone: Avoid slang, overly casual phrasing, and excessive use of emojis. The voice should be that of a trusted expert in device protection and tech style.
• •Focus on Benefits, Not Just Features: Instead of just saying "Made of polycarbonate," explain the benefit: "Crafted from shatter-resistant polycarbonate to confidently protect against daily drops and impacts."
• •Create a Brand Lexicon: Develop a list of on-brand words to use (e.g., premium, sleek, durable, minimalist, protection, style) and words to avoid (e.g., cheap, cute, fun, crazy). This ensures everyone writing for the brand stays consistent.

Social Perception

Very low-to-nonexistent social perception, largely invisible online due to lack of social media presence and online mentions. It's a blank slate, with the primary risk being obscurity rather than negative sentiment.

Copy Examples

• •Engineered for your life. Designed for your style. Fixturo offers premium protection that never compromises on aesthetics. Secure your device with the ultimate accessory.
• •Experience the perfect fusion of form and function. Our minimalist case is crafted from high-grade, shock-absorbent polymer for superior drop protection without the bulk. Its matte finish resists fingerprints, keeping your phone looking pristine. Fixturo: Protection, perfected.
• •Sleek, Secure, and Now Shipping: The New Fixturo Collection
• •Your phone is your connection to the world. Shouldn’t its protection be just as sophisticated? Our new line of premium cases and screen protectors ensures 360-degree safety with a design-forward approach. #Fixturo #TechStyle #PhoneCase #PremiumProtection
• •At Fixturo, we believe you should never have to choose between style and security. We were founded on a simple principle: to create device accessories with uncompromising quality, durable materials, and a clean, modern aesthetic. Your technology is an investment; we help you protect it beautifully.