Brand Tone

Innovative and Forward-Thinking, Performance-Oriented and Exhilarating, Luxurious and Sophisticated, Confident and Bold, Engaging and Passionate

Brand Values

• •Performance Excellence
• •Innovation
• •Driving Pleasure
• •Preservation of Brand Heritage
• •Sustainability (Implicit)

Best Practices

• •Continuously reinforce the unique blend of high performance, innovation, and the brand's heritage in the electric era.
• •Employ words that convey power, precision, excitement, and cutting-edge technology (e.g., unleash, pioneering, dynamic, instantaneous, revolutionary).
• •Focus on specific technological advancements like quad-motor systems, advanced driving dynamics controls, or unique sound engineering.
• •Address the desires and concerns of performance enthusiasts while also attracting a new generation of EV buyers.
• •While forward-looking, acknowledge the brand's legacy and clearly articulate how its core values are being translated into its electrified future.

Social Perception

Excitement and Anticipation, Skepticism and Curiosity, High Expectations, Focus on Technical Prowess, Comparison with Competitors

Copy Examples

• •Headline: The Future is Fast. The Future is M Electrified. Body: Experience the evolution of exhilaration. We didn't just electrify performance; we redefined it.
• •Headline: Zero Emissions. Infinite Adrenaline. Body: Unleash the raw power of electric. Our M Electrified vehicles deliver the heart-pounding dynamics you expect, with a conscience the future demands.
• •Headline: More Than Electric. It's an M. Body: The soul of motorsport, now supercharged. Discover instant torque, unparalleled agility, and the unmistakable M feeling, all powered by groundbreaking electric technology.
• •Headline: The Sound of Silence? Not Quite. Body: We're crafting the next symphony of speed. M Electrified delivers a unique, exhilarating acoustic experience that signals the new era of performance.
• •Headline: Legacy Evolved. Performance Unleashed. Body: Decades of engineering prowess meet a new electrifying vision. This isn't just an electric car; it's the next chapter of M.