Brand Tone

Helpful and Empowering, Professional and Knowledgeable, Trustworthy and Reliable, Approachable and Friendly, Environmentally Conscious

Brand Values

• •Quality
• •Sustainability
• •Customer Empowerment & Support
• •Accessibility
• •Trust and Reliability
• •Innovation

Best Practices

• •Always Emphasize Solutions and Empowerment: Frame copy around how FixOEM helps customers solve their repair problems and empowers them with the right parts and knowledge (e.g., "Helping you repair is our mission").
• •Highlight Trust and Quality Markers: Consistently mention official distributorships (Samsung, Huawei), the wide range of quality parts, warranties, and positive customer testimonials to build and maintain trust.
• •Integrate the Sustainability Message: Where relevant, weave in the environmental benefits of repairing devices over replacing them, reinforcing this core value.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical products, keep the language clear, supportive, and accessible. Use a slightly more informal and engaging tone on social media platforms like TikTok and Facebook where appropriate.
• •Be Consistent Across All Channels: Ensure the core messages of quality, reliability, empowerment, and sustainability are present and consistent, whether it's on the website, a social media post, a YouTube video description, or customer service interactions. Use a shared messaging guide if possible.

Social Perception

Positive, Trustworthy, Helpful Resource, Eco-conscious Choice, Reliable for Technicians

Copy Examples

• •Headline: Don't Replace, Repair! Give Your Phone a Second Life. Body: Your trusted device deserves a second chance. At FixOEM, find genuine Samsung parts and the quality tools you need to bring it back to life. Repairing saves you money and helps our planet. Explore our catalog today! #FixOEM #RepairDontReplace #Sustainability
• •Headline: The Part You Need, Guaranteed Quality. Body: Searching for that specific screen or a reliable battery? As official distributors for Huawei and other leading brands, FixOEM offers the widest range of certified spare parts in Mexico. Shop with confidence and get your tech working like new. Visit fixoem.com. #MobileRepair #GenuineParts
• •Headline: Empowering Technicians, Perfecting Repairs. Body: At FixOEM, we're more than just parts. We're your partner in every successful repair. From advanced JCID tools to specialized courses, we provide the resources you need to excel. Helping you repair is our mission. #TechRepair #ProfessionalTools #FixOEMAcademy
• •Headline: Why Choose FixOEM? Quality, Trust, and a Greener Tomorrow. Body: With over 2,000 verified 5-star reviews, FixOEM is your trusted source for mobile spare parts. We believe in quality, sustainability, and empowering you to fix your devices. Join the repair revolution! #CustomerLove #EcoFriendlyTech
• •Headline: Got a Broken Screen? We've Got You Covered. Body: Fast shipping, a huge selection of displays for all major brands, and the support you need. FixOEM makes screen repair straightforward. Find your exact match and get your device looking pristine again. #ScreenReplacement #DIYRepair #TechSolutions