Brand Tone

empowering, inclusive, enthusiastic, and friendly

Brand Values

• •Inclusivity
• •Cruelty-Free & Vegan-Friendly
• •Affordability & Professional Quality
• •Black-Owned & Female-Operated
• •Customer Connection
• •Empowerment

Best Practices

• •Embrace "Inclusive & Empowering" Language: Always use language that celebrates diversity and makes everyone feel seen and valued. Highlight how products are for "all skin tones."
• •Maintain a "Friendly & Enthusiastic" Voice: Use exclamation points appropriately, address your audience directly and warmly (e.g., "Hey Babes!"), and convey genuine excitement about your products and community.
• •Reinforce "Core Values" Regularly: Consistently mention that the products are vegan, cruelty-free, Black-owned, and female-operated in your posts, product descriptions, and about sections.
• •Be "Authentic & Relatable": Share user-generated content (with permission), behind-the-scenes glimpses (if appropriate), and use a conversational style that feels genuine, like in your "BEAUTY REPORT" blog posts.
• •Focus on "Benefits & Artistry": While highlighting features, also emphasize the creative possibilities your products offer ("for the artist in you") and how they make the user feel (confident, beautiful, expressive).

Social Perception

Positive Customer Feedback: Customers on their site express satisfaction with product quality, pigmentation, the amount of product received for the price, and fast shipping. Appreciation for Inclusivity and Ownership: Customers appreciate that the brand is Black-owned and caters to diverse skin tones. Limited Wider Recognition (based on snippets): While customers who find the brand seem pleased, broader public perception or recognition in mainstream beauty media isn't evident in the provided search results, which often highlight other brands or ingredient names. The brand appears to be more of a discovery for those who come across it.

Copy Examples

• •Unlock your artistry. ✨ Our GLAM NEUTRALS palette delivers 35 shades of pure, blendable pigment for every skin tone. Vegan, cruelty-free, and ready to create. #FixateCosmetics #InclusiveBeauty
• •Hey Fixate Babes! 👋 Get ready to glow with our latest obsession. Formulated for YOU, because beauty knows no bounds. #BlackOwnedBeauty #FemaleOperated #AddictiveBeauty
• •Tired of makeup that doesn't see you? We get it. At Fixate Cosmetics, inclusivity isn't a trend, it's our standard. Discover professional quality, vegan-friendly beauty for every shade of fabulous.
• •From subtle daytime glam to show-stopping night looks, our Parisian Sunset Palette has you covered. 🌅 Rich, warm tones designed for every artist, every skin tone. #CrueltyFreeMakeup #FixateYourLook
• •Join the Beauty Tribe! 💖 Experience vibrant, long-lasting color that loves your skin back. Affordable, vegan, and always 100% you. Shop Fixate Cosmetics today!