Brand Tone

Informative and Feature-Oriented, Direct and Sales-Focused, Reassuring (Implied), Modern and Tech-Savvy

Brand Values

• •Security
• •Convenience
• •Innovation/Technology
• •Customer Support (Stated)
• •Accessibility/Ease of Use

Best Practices

• •Develop a Brand Voice Guide: Even a simple one-page document outlining key tone words (e.g., "Secure," "Innovative," "User-Friendly," "Direct," "Reassuring"), a "we are/we are not" list (e.g., "We are experts / We are not overly jargony"), and preferred terminology can ensure everyone writing for the brand is aligned.
• •Focus on "You" (The Customer): Frame benefits around the customer's needs and desires. Instead of just saying "Our lock has X feature," explain "You can enjoy Y benefit because our lock has X feature." This makes the copy more engaging and customer-centric while still allowing for technical details.
• •Prioritize Clarity and Simplicity: While the products are technological, the copy should be easy to understand for a broad audience. Avoid overly technical jargon where simpler terms suffice. If technical terms are necessary, provide brief explanations or context.
• •Maintain Consistency Across All Channels: The tone used on the website (product descriptions, About Us, FAQs) should align with any potential future social media, email marketing, or advertising copy. This builds brand recognition and trust.
• •Review and Refine: Regularly review existing copy and new content to ensure it still aligns with the intended brand tone and values. Solicit feedback, if possible, and be open to tweaking the voice as the brand evolves or as you learn more about customer responses.

Social Perception

Limited Public Awareness, Product-Centric Perception, Niche Player

Copy Examples

• •Headline (Website Banner): Secure Your Peace of Mind: Upgrade to Fixatdoor Smart Locks Today. Keyless Convenience, Uncompromised Security.
• •Product Description Snippet (Fingerprint Lock): Experience ultimate access control with the Fixatdoor S1 Pro. Our advanced biometric sensor grants entry in under 0.5 seconds, ensuring swift, secure, and key-free living. Forget fumbling for keys – your fingerprint is all you need.
• •Social Media Post (If they had one, targeting homeowners): Tired of lost keys or worrying who has a spare? 🤔 Upgrade your home's first line of defense with Fixatdoor. Smart, secure, and simple to install. Tap to explore a safer, keyless future! #SmartLock #HomeSecurity #KeylessEntry #Fixatdoor #PeaceOfMind
• •Email Subject Line (Promotional): Unlock Savings & Security: 20% Off Fixatdoor Smart Locks This Week!
• •About Us Snippet: At Fixatdoor, we believe everyone deserves to feel secure in their own home. That's why we're dedicated to providing innovative, reliable, and easy-to-use smart lock solutions, bringing you the latest in home access technology with the peace of mind you can trust.