Brand Tone

Sophisticated & Elegant, Professional & Expert, Aspirational & Inspiring, Client-Centric & Personalized, Approachable Authority

Brand Values

• •Quality & Excellence
• •Personalization & Client Focus
• •Creativity & Aesthetic Appeal
• •Functionality & Livability
• •Collaboration & Transparency

Best Practices

• •Embrace Elegant Language: Use refined vocabulary that speaks to sophistication and quality, but avoid overly complex jargon that could alienate. Words like curated, bespoke, refined, harmonious, and sophisticated fit well.
• •Focus on Client Aspirations and Solutions: Frame copy around how FiveWest helps clients achieve their dream spaces and solve their design challenges, emphasizing the personalized journey and outcome.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy consistently matches the high-quality, polished visuals used on the website and social media. The words should feel as luxurious and considered as the images.
• •Highlight Expertise with Approachability: Share knowledge and insights (e.g., through blog posts, tips in captions) in a way that establishes authority but remains accessible and inviting, encouraging potential clients to engage.
• •Be Consistent Across All Platforms: Whether it's a website bio, an Instagram caption, or a Facebook post, the core brand voice (sophisticated, client-centric, aspirational) should be clearly recognizable. Develop a simple style guide for reference.

Social Perception

Perceived as a high-end, luxury interior design studio. Associated with creating modern, contemporary, and sophisticated spaces. Seen as professional and expert in their field. Likely viewed as a go-to for clients with significant budgets looking for a personalized and detailed design service, particularly in the luxury residential market. The connection of Rachelle Starnes to high-value real estate further solidifies this perception. Their online presence is well-maintained and curated, projecting an image of a successful and reputable design firm.

Copy Examples

• •Website Hero Section: At FiveWest Interiors, we believe your home should be a true reflection of you. We craft meticulously tailored interiors that blend timeless sophistication with functional living, transforming your vision into an everyday inspiration.
• •Instagram Post (Project Showcase): Step into serenity. ✨ This principal suite was designed as a sanctuary, where calming neutrals meet luxurious textures and bespoke details. Every element is curated to evoke tranquility and personal style. Dreaming of your own retreat? Let's create it together. #FiveWestInteriors #LuxuryLiving #CalgaryDesign #InteriorInspo #DreamHome
• •Facebook Ad (Consultation Offer): Ready to elevate your space? FiveWest Interior Design Studio offers personalized consultations to explore the untapped potential of your home. Let us guide you in creating an environment that is uniquely yours, beautifully designed, and perfectly functional. Book your discovery call today.
• •Blog Post Snippet/Social Media Teaser: Beyond the Trend: Discover 5 enduring design principles that FiveWest Interiors champions for creating spaces that are not just stylish now, but for years to come. Read more on the Journal. #TimelessDesign #InteriorExpertise #FiveWestStyle
• •About Us Excerpt: Driven by a passion for transformative design and a deep understanding of our clients' aspirations, FiveWest Interiors, led by Rachelle Starnes, delivers exceptional living spaces. We navigate every step of the design journey with you, ensuring a seamless process and a result that is nothing short of extraordinary.