Brand Tone

friendly, personal, and authentic

Brand Values

• •Family-Centric
• •Authenticity
• •Female Empowerment
• •Accessibility

Best Practices

• •Lead with the Story: Always connect the brand back to its authentic origin story. This is a unique selling proposition and should be woven into "About Us" sections, social media posts, and even product descriptions where appropriate.
• •Use a Warm, Conversational Voice: Write copy as if you're talking to a friend. Use contractions (e.g., "you'll," "it's") and welcoming language. Avoid overly corporate or formal jargon.
• •Emphasize "How It Feels": Focus on the feeling the clothes evoke—confidence, freedom, comfort. Use descriptive, emotive language that goes beyond just the physical attributes of the garment.
• •Build Community Through Engagement: Ask questions, respond to comments personally, and feature customer photos (with permission). This reinforces the brand's approachable, community-focused nature.
• •Maintain Visual Consistency: Ensure that all photography and visual branding align with the rustic, natural, and free-spirited aesthetic. The visuals should always tell the same authentic story as the copy.

Social Perception

The public perception of Five Times Blue Clothing is very positive. Customers view it as a trustworthy and reliable source for good-quality, true-to-size clothing. The personal touch of a small, family-owned business resonates strongly with its client base. The brand is perceived as a welcome alternative to mass-market fashion, offering unique pieces that allow for personal expression. The narrative of a mother building a business for her family is a powerful and well-received aspect of their identity.

Copy Examples

• •Embrace your inner wanderer. Our new 'Sunset Wanderer' maxi dress is here, flowing with free-spirited grace and crafted for golden-hour twirls. Ready for your next adventure? #BohoStyle #FiveTimesBlue
• •From our family to your closet. It all started with a mom of five boys and a dream. Every piece we pick is filled with love and the hope that you'll feel amazing wearing it. Thank you for supporting our small-town story. #FamilyOwned #ShopSmall
• •Speak your mind without saying a word. Our 'Wild & Free' tee isn't just soft, it's a statement. For the days you feel bold, adventurous, and unapologetically you. #GraphicTee #CasualStyle
• •A little treat, just for you! We're making room for new treasures, which means some of your favorite styles are now on sale. Find a piece you'll love for years to come. #Sale #VintageInspired
• •We want to know! How do you style your Five Times Blue? Whether it's boots and a jean jacket or sandals and sunshine, we love seeing our pieces out in the wild. Share your look in the comments below! #FTBStyle #CommunityLove