Brand Tone

Devotional & Purpose-Driven, Structured & Methodical, Encouraging & Holistic

Brand Values

• •Faith-Centered Living
• •Relationship-Oriented
• •Holistic Well-being
• •Intentionality

Best Practices

• •Lead with "Faith" and "Purpose": Always frame the planner's benefits in terms of its core values. Instead of saying "Be more productive," say "Be more intentional with the time God has given you."
• •Use the "Five Fs" Framework: Consistently reference the five core areas (Faith, Family, Finances, Fitness, Fulfillment) in marketing materials. This repetition builds brand recognition and reinforces the unique methodology.
• •Embrace Devotional Language: Use words like "stewardship," "purpose," "intention," "journey," "devotion," and "centered" to maintain a consistent, faith-based tone. Avoid purely corporate or secular productivity jargon like "crush your goals" or "10x your output."
• •Tell a Story of Transformation: The copy should focus on the outcome of using the planner—not just its features. Describe the feeling of living a more balanced, purpose-driven life where stress is replaced by peace and intention.
• •Maintain a Clean and Calm Aesthetic: The visual branding and copy should reflect a sense of peace and order, not chaotic hustle. Use clean fonts, soft colors, and uncluttered imagery to create a feeling of calm focus, which aligns with the planner's purpose.

Social Perception

Due to the lack of an online presence and the overwhelming digital footprint of the "Full Focus Planner," there is virtually no public social perception of the "Five Focus Planner." The brand is largely unknown in the broader online planner community. Its primary challenge is a lack of visibility and significant name confusion with a much larger competitor.

Copy Examples

• •Plan Your Days with Faith, Not Just Deadlines. The Five Focus Planner is more than a to-do list. It’s a devotional tool designed to help you intentionally nurture the five relationships that matter most: your Faith, your Family, your Finances, your Fitness, and your personal Fulfillment. Start living a life centered on what truly lasts.
• •Welcome to a More Focused, Faithful Life. We're so glad you're here. You've taken the first step toward organizing your life around a higher purpose. The Five Focus Planner was created for those who believe that true productivity is rooted in faith and balanced living. Get ready to transform your daily hustle into a meaningful journey.
• •A Planner That Puts First Things First. Tired of planners that only track tasks? The Five Focus Planner helps you track your journey. With dedicated sections for Faith, Family, Finances, Fitness, and Fulfillment, our quarterly planner provides the structure to build your days, weeks, and months on a foundation of purpose. Undated for flexibility, designed for devotion.
• •Don’t just manage your time. Steward it. The Five Focus Planner guides you to invest in what's eternal. #FaithBasedPlanning #ChristianPlanner #FiveFocus
• •5 Ways to Weave Your Faith Into Your Weekly Planning. A short article explaining how each of the "Five Fs" can be a form of worship and stewardship, positioning the planner as the ideal tool for this practice.