Brand Tone

Playful, Sassy, Confident, Empowering, Trendy, Fashion-Forward, Relatable, Friendly, and Motivational.

Brand Values

• •Comfort without Sacrificing Style
• •Confidence and Self-Expression
• •Inclusivity
• •Quality
• •Customer Focus

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., playful, confident, empowering, sassy, trendy, friendly). Include examples of "do's and don'ts" for word choices, sentence structure, and humor. This ensures anyone writing for the brand stays consistent.
• •Know Your Audience Deeply: Understand their language, what resonates with them (humor, empowerment, trends), and what platforms they use. Tailor the tone slightly for different platforms (e.g., TikTok might be more informal and slang-heavy than an email newsletter) but keep the core personality consistent. The use of #myblackgirlmagic suggests an understanding of a segment of their audience.
• •Use "We" and "You" Language: Speak directly to the customer ("you," "your") and represent the brand as a collective "we." This fosters a more personal and engaging connection, as seen in their current approachable style.
• •Incorporate Brand-Specific Keywords and Phrases Naturally: Weave in terms like "Beyond Basic," "Fitz," "Glitz," "2 Geaux," "Own The Room," "Comfort without Sacrificing Style" into copy where appropriate to reinforce brand identity.
• •Review and Refine Regularly: Periodically audit all marketing copy (website, social media, ads, emails) to ensure it aligns with the defined brand tone. Get feedback and be willing to adjust as the brand evolves or as you learn more about what resonates best with your audience. Customer reviews can offer insights into the language your customers use and appreciate.

Social Perception

Positive for Style and Quality, Engaging and Relatable, A Go-To for Unique, "Beyond Basic" Pieces, and Empowering for Women.

Copy Examples

• •Headline: Basic? Honey, we don't know her. ✨ Step into Fitz & Glitz 2 Geaux and own every room you walk into. #BeyondBasic #FitzAndGlitz
• •Instagram Caption: Life’s too short for boring clothes. 😉 Our latest drop is here to sprinkle some serious fabulous on your weekday. Comfort that slays? Yeah, we did that. Shop the link in bio! 🛍️ #StyleWithComfort #NewCollection #OOTDInspo
• •TikTok Video Idea/Script Snippet: (Model trying on a vibrant outfit, looking confident) Voiceover: 'Tired of blending in? Girl, same. That's why our Yummy Set was born. Look like a whole snack AND feel comfy AF. Period.' 🔥 Link in bio to snag yours before it’s gone! #YummySet #FeelYourself #TrendyComfort
• •Email Subject Line: Warning: May Cause Extreme Confidence (& Compliments!) 😉
• •Product Description Snippet (for a bold dress): Forget fading into the background. This dress wasn't made for wallflowers. It’s for the woman ready to make an entrance, turn heads, and feel damn good doing it. Bold color, curve-loving fit, and all the glitz you need to shine. Step out and step UP. 👑 #OwnTheRoom #StatementPiece #FitzFabulous