Brand Tone

Friendly, approachable, confident, and stylish, with a hint of French flair.

Brand Values

• •Accessibility
• •Functionality
• •Style
• •Customer focus
• •Affordability

Best Practices

• •Use a friendly and approachable tone, incorporating emojis where appropriate.
• •Emphasize both the functionality and style of the activewear.
• •Highlight any ongoing promotions, like free shipping offers.
• •Focus on building customer confidence and a positive body image.
• •Maintain clear and concise language, especially when describing product features and benefits.

Social Perception

A brand that offers affordable and stylish activewear, with a focus on customer satisfaction and inclusivity. A go-to for women seeking functional and fashionable workout clothes.

Copy Examples

• •"Autumn promotion: Free delivery in France 💖 !"
• •"Leggings d'hiver"
• •"Soutien-gorge sexy"
• •Shop Fitwalo now for free shipping in France!
• •Fiwa™ | Veste de sport