Brand Tone

Problem-solving and Practical, Encouraging and Health-conscious, Modern and Innovative, Customer-centric and Supportive, Direct and Benefit-Oriented

Brand Values

• •Accessibility
• •Innovation
• •Well-being/Health
• •Convenience
• •Quality & Practicality

Best Practices

• •Focus on Solutions and Benefits
• •Use Clear, Encouraging Language
• •Highlight Innovation and Modernity (Subtly)
• •Maintain a Supportive and Approachable Voice
• •Be Authentic and Relatable

Social Perception

Generally positive, with appreciation for customer service. Mixed feelings on ancillary features. Part of a growing trend.

Copy Examples

• •Headline: Reclaim Your Day, Step by Step. Body: Tired of back-to-back meetings leaving you stiff and drained? The FittPad™ slips under your desk, transforming work hours into wellness wins. Quiet, compact, and oh-so-convenient. Walk your way to better energy and focus.
• •Headline: Your Small Space Fitness Revolution Starts Now. Body: Don't let a small apartment or a cluttered office dictate your health. The FittPad™ features innovative folding technology, storing away in seconds. Get a powerful, joint-friendly workout without sacrificing an inch of your precious space.
• •Headline: Integrate Wellness. Amplify Productivity. Body: Discover the FittPad™ difference. Gently move your body while you conquer your to-do list. Boost circulation, improve focus, and hit your fitness goals seamlessly. Health and productivity, beautifully combined.
• •Headline: From Sedentary to Steps Master – Effortlessly. Body: Making fitness easy is our passion. The FittPad™ is ready out-of-the-box, with intuitive controls and a whisper-quiet motor. Track your progress, enjoy the smooth walk, and feel the difference an active workday can make.
• •Headline: The Future of Home Fitness is Here. And It Folds. Body: Why choose between a productive workday and an active lifestyle? With FittPad™, you get both. Experience award-winning design, smart features, and the freedom to move, whenever and wherever you are.