Brand Tone

Approachable, encouraging, and passionate about food and cooking, whether it's sharing a recipe or selling a kitchen tool to help create it. A blend of modern convenience and timeless family values.

Brand Values

• •Passion for Cooking
• •Accessibility & Simplicity
• •Family & Togetherness
• •Transmission of Knowledge/Values
• •Quality
• •Generosity & Sharing
• •Authenticity
• •Consciousness

Best Practices

• •Embrace Warmth and Approachability: Use welcoming language. Address the audience directly (e.g., "you," "your family"). Avoid overly technical jargon unless explaining a specific cooking technique in a helpful way. The tone should feel like a friendly, knowledgeable family member sharing their love for food.
• •Focus on Benefits and Emotions: Highlight not just what the product/recipe *is*, but what it *does* for the user – saves time, brings family together, creates joy, makes cooking easier, helps achieve delicious results. Connect with the emotional aspect of cooking and sharing meals.
• •Incorporate Storytelling (Subtly or Directly): Weave in elements of the "Mimi" persona – her love for family, tradition, and simple pleasures – where appropriate. For Marine Rolland's content, share personal anecdotes or the inspiration behind a recipe.
• •Be Encouraging and Positive: Cooking can be intimidating for some. Use language that empowers and motivates users, assuring them that they can achieve great results. Celebrate small victories in the kitchen.
• •Maintain Consistency Across Platforms, While Adapting to Format: While the core tone remains, adapt the style for different channels. For example, TikTok and Instagram might use more emojis, shorter sentences, and trending phrases, while website copy or email newsletters can be slightly more descriptive. However, the underlying feeling of warmth, passion, and helpfulness should persist. Ensure the values of family, simplicity, and joy in cooking shine through.

Social Perception

Marine Rolland (Mimi Cuisine - the influencer): Viewed as a trusted and expert source for everyday recipes, particularly for users of kitchen gadgets like Cookeo and Thermomix. cuisinedemimi.com (the e-commerce site): Customers appear satisfied with the products offered, citing good quality and service.

Copy Examples

• •Headline (Website Banner for new product): Rediscover the Joy of Cooking! ✨ Mimi’s favorite [Product Name] makes family meals easier & more delicious than ever. Body: From quick weekday dinners to festive weekend feasts, create memories in the kitchen with tools designed for love and laughter. Just like Grandma Mimi taught us!
• •Instagram Post (Recipe by Marine Rolland): Busy weeknights? No problem! 🌶️ My super speedy [Recipe Name] using the [Kitchen Gadget] is here to save the day! Flavorful, family-approved, and on the table in under 30 mins. Swipe for the recipe & let me know if you try it! #MimiCuisine #EasyRecipes #WeeknightDinner #KitchenHacks #[GadgetBrand]
• •Product Description (E-commerce site for a utensil set): Stir, Sauté, and Serve with Love. ❤️ Our durable [Utensil Set Material] utensil set is designed to be your trusted companion in the kitchen, helping you craft countless delicious moments. Inspired by Mimi's passion for simple, heartfelt cooking.
• •Email Subject Line (Newsletter): Mimi's Secret to Perfect [Dish Type] + A Special Treat For You! Email Snippet: Hello fellow food lover! This week, I’m sharing a cherished tip from Mimi’s kitchen to help you master the art of [Dish Type]. Plus, a little something to make your cooking adventures even sweeter...
• •TikTok Video Caption (Quick Tip): 🤯 Kitchen hack you NEED to know! Mimi says this makes all the difference for [Specific Task]! Try it & duet me! #CookingTips #MimiCuisine #FoodHacks #KitchenSecrets #EasyCooking