Brand Tone

Encouraging & Motivational, Convenience-Oriented, Reassuring, Customer Satisfaction

Brand Values

• •Customer satisfaction
• •Risk reduction
• •Convenience
• •Motivation
• •Reassurance

Best Practices

• •Clearly Explain Technology Benefits (Without Overwhelming): When mentioning EMS or smart features, translate them into tangible user benefits (e.g., "targets all abdominal muscles," "tracks 13 key body metrics to guide your progress").
• •Incorporate Trust Signals: Remind customers of guarantees, easy returns, and secure shopping to build confidence and reinforce the reassuring aspect of the brand tone.
• •Highlight customer reviews that show the positive impact of the products.
• •Create content that encourages combining the product with a healthy lifestyle
• •Show use cases from different body types.

Social Perception

Generally viewed positively as useful tools for tracking various health metrics beyond just weight. Users who see results often combine it with other fitness activities and healthy habits.

Copy Examples

• •Achieve your dream body.
• •The Solution is Simple.
• •15 min 2 a day
• •Plus, with our 30-day money-back guarantee, your satisfaction is assured.
• •Garantie 100% Remboursée 30j (30-day money-back guarantee)