Brand Tone

accessible, supportive, and value-driven, with a professional and reliable undertone. The language is straightforward and encouraging, emphasizing community and support, aiming to make health and fitness achievable for everyone.

Brand Values

• •Accessibility: Making a healthy lifestyle affordable by offering competitive prices.
• •Quality: Providing high-quality supplements and products from reputable brands.
• •Customer-Centricity & Community: Helping customers reach full potential and building a supportive community.
• •Growth and Reliability: Demonstrating stable growth and trustworthiness through consistent business development.
• •Health and Potential: Empowering customers to get the most out of their training and achieve their health goals.

Best Practices

• •Prioritize "We" and "You": Frame communication around the customer and the brand as a supportive partnership. Use inclusive language like "we," "our community," and "your goals" to foster a sense of belonging.
• •Lead with Value, Not Just Product: While showcasing products is important, always connect them back to the core values of affordability and achieving potential. Explain how a product helps the customer, not just what it is.
• •Maintain a Supportive and Encouraging Voice: All copy, from product descriptions to social media posts, should be positive and motivational. Avoid overly aggressive or exclusive "hardcore" fitness jargon that might alienate beginners.
• •Be Transparent and Trustworthy: Back up claims with specifics. Mentioning years in business, the "Gasellebedrift" award, or the Humble Group acquisition adds credibility. Customer testimonials and reviews should be actively encouraged and highlighted.
• •Emphasize Community and Dialogue: Actively invite interaction in social media captions and email newsletters. Ask questions, encourage sharing of progress, and ensure customer service is always accessible and responsive, reinforcing the message of being "there to give advice and support when it's needed."

Social Perception

highly positive, with customers praising fast delivery, wide product selection, and excellent customer service. Perceived as responsive, helpful, well-run, growing, and reliable, especially after the strategic acquisition by Humble Group.

Copy Examples

• •Your Goals, Our Mission. And Not Your Entire Paycheck. At Fitnessgrossisten, we believe high-quality supplements shouldn't come with a high price tag. We've built our community on the idea that everyone deserves to reach their full potential. Find the fuel for your fitness journey with us.
• •From First Rep to Personal Best, We're With You. Whether you're just starting or you're a seasoned athlete, our extensive range of products is here to support you every step of the way. Not sure what you need? Our team is always here to help with expert advice. Let's build a stronger you, together.
• •The Best Brands, Unbeatable Prices. Delivered Fast. Why wait to smash your goals? We stock the world's leading fitness and nutrition brands at prices that make sense. Order before 12:00, and we'll ship it the same day. That's our commitment to your progress.
• •Join the Community That's All About Your Growth. Fitness is a journey, not a destination. And it's better together. Become part of the Fitnessgrossisten family for special offers, giveaways, and a supportive network dedicated to helping you succeed. Welcome to our community!
• •Quality You Can Trust. Service You'll Love. For over a decade, we've been the trusted partner for gyms, stores, and fitness enthusiasts across Norway. Our secret? World-class service combined with the best prices on top-tier supplements and gear. Experience the Fitnessgrossisten difference.