Brand Tone

Inspirational and Supportive

Brand Values

• •Quality & Durability
• •Accessibility
• •Empowerment
• •Community

Best Practices

• •Lead with the 'Why': Always start with the benefit to the customer. Instead of 'Durable Dumbbells,' try 'Build Your Strength with Dumbbells That Last.' This connects the product to the customer's goal.
• •Use Active, Energetic Language: Employ strong verbs and an active voice to create a sense of motion and motivation. (e.g., 'Power up your performance,' 'Crush your goals,' 'Elevate your training').
• •Speak to the Community: Use inclusive language like 'we,' 'us,' and 'together' to build a sense of community. Ask questions in social media captions to encourage engagement and make followers feel like part of a team.
• •Maintain a Positive and Encouraging Tone: Avoid language that could be perceived as judgmental or exclusive. Focus on progress, not perfection. Celebrate small wins and the effort of the journey itself.
• •Create a 'Brand Voice' Document: Develop a simple internal guide that outlines your tone, key messaging pillars, frequently used words/phrases, and things to avoid. This ensures anyone writing for the brand (social media, website, ads) stays consistent.

Social Perception

Trusted, motivating, and customer-centric source for reliable fitness gear and a knowledgeable resource.

Copy Examples

• •Your workout, your rules. Our resistance bands are designed to challenge you wherever you are—at home, in the gym, or on the road. Unleash your strength. #FitnessEssentials
• •Find your foundation. The perfect workout starts with the perfect grip. Our non-slip yoga mat provides the stability you need to push your limits and own every pose. #FindYourCenter
• •Every rep, every set, every drop of sweat is a step towards a stronger you. We're here to support every move you make. What are you training for today? #GoalGetter
• •Essential Gear for Your Fitness Journey. Built to Last. Designed to Perform.
• •Ready to Level Up? New Arrivals Are Here.