Brand Tone

Empowering & Motivational, Supportive & Welcoming, Results-Oriented & Scientific, Direct & Informative

Brand Values

• •Female-Focused
• •Health & Wellness
• •Quality & Efficacy
• •Empowerment
• •Safety (for supplements)

Best Practices

• •Marry Empowerment with Efficacy: Combine motivational and inspiring language ("You've got this," "Unleash your best") with clear, benefit-driven statements about what the products do, ideally referencing the science or specific ingredient benefits where appropriate.
• •If addressing past criticisms (like value or formulation), do so subtly by emphasizing current quality, unique formulations, or value for money.
• •Foster a Supportive Community Vibe: Even in product descriptions, use inclusive language ("we're in this together," "join the FitMiss family") that makes customers feel part of something bigger.
• •Highlight female-specific benefits: Emphasize how the product caters to women's needs.
• •Maintain transparency: Address ingredient information and dosages clearly.

Social Perception

Generally positive, seen as a leader in the female performance segment, generally trusted for supplements, but with some past criticisms regarding value and formulation that need to be addressed subtly through emphasis on quality and unique benefits.

Copy Examples

• •Strong Is The New Sexy!
• •Made for Women, Backed by Science
• •Because "strong" looks amazing on you.
• •No jitters, just pure, sustained power.
• •Embrace a healthier, happier you, confidently.