Brand Tone

Supportive, Practical, Confident, Authentic, Community-Focused

Brand Values

• •Comfort
• •Functionality & Practicality
• •Quality & Durability
• •Innovation
• •Versatility
• •Customer-Centricity

Best Practices

• •Emphasize Solutions & Benefits: Always focus on how the product solves a runner's (or active person's) problem and the positive outcomes of using it (e.g., "run without distraction," "keep essentials secure," "achieve your goals comfortably").
• •Use Encouraging & Active Language: Incorporate verbs and phrases that inspire movement, achievement, and confidence (e.g., "unleash your performance," "conquer your run," "explore freely").
• •Maintain Authenticity: Draw from the brand's origin story and the genuine need it addresses. Share real user experiences and testimonials to build trust and relatability.
• •Highlight Key Differentiators: Consistently mention core features like "no-bounce," "comfort," "lightweight," and "water-resistant" as these are central to the brand's value proposition and social perception.
• •Foster Community: Encourage interaction by asking questions, inviting users to share their stories/photos, and using inclusive language that makes customers feel like part of the "Fitletic family."

Social Perception

Positive, Trusted, Problem-Solver, Good Value for Money.

Copy Examples

• •Headline: Run Free. Carry Everything. Zero Bounce. Body: Focus on your stride, not your stuff. Fitletic’s ergonomic belts hug your body for a distraction-free run, keeping your essentials secure and your movement limitless. Discover the difference quality design makes.
• •Headline: Your Miles, Your Essentials, Seamlessly Stored. Body: From quick jogs to marathon triumphs, Fitletic is with you every step. Our lightweight, water-resistant belts are designed by runners, for runners, ensuring comfort and practicality so you can push your limits.
• •Headline: Hands-Free Freedom for Every Adventure. Body: Whether you're hitting the trails, traveling the world, or just running errands, Fitletic keeps your phone, keys, and valuables safe and accessible. Experience the comfort of going hands-free without compromising on what you carry.
• •Headline: Engineered for Comfort, Built for Your Journey. Body: Tired of bulky, bouncy running belts? So were we. That’s why Fitletic was born. Our patented designs offer a snug, ‘tailor-made’ fit that stays put, letting you enjoy your activity, your way.
• •Headline: Join the Fitletic Family: Move with Confidence. Body: Thousands trust Fitletic to carry their essentials comfortably and securely. Share your #Fitletic moments and inspire others to embrace their active life, hands-free and worry-free.