Brand Tone

aspirational, motivational, and supportive

Brand Values

• •Empowerment and Inclusivity
• •Discipline and Motivation
• •Quality and Performance
• •Seamless Lifestyle Integration
• •Community
• •Sustainability
• •Affordability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, language style (e.g., use of encouraging words, positive framing), and common phrases to ensure everyone writing for the brand is aligned.
• •Focus on "You" (The Customer): Frame copy around the customer's aspirations, challenges, and how Fitkin can help them achieve their goals. Make them the hero of their fitness story.
• •Use Motivational and Empowering Language: Incorporate words and phrases that inspire action, build confidence, and reinforce the brand's supportive stance (e.g., "unleash," "conquer," "achieve," "believe," "empower").
• •Highlight Benefits Beyond Features: While mentioning technical aspects like "quick-dry" is important, connect these features to tangible benefits for the user, such as "stay comfortable longer," "focus on your practice," or "move with total freedom."
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistent across the website, social media posts, email marketing, and any customer interactions to build a strong, recognizable brand identity.

Social Perception

positive, inclusive, and recognized as an emerging brand

Copy Examples

• •Headline: Unleash Your Inner Power. Body: Don't just dream about your goals, crush them. Our activewear is designed to support every move, every milestone. Feel the difference, see the results. #Fitkin #PowerWithin
• •Headline: Your Journey, Your Style. Body: From sunrise yoga to sunset runs, Fitkin moves with you. Experience activewear that blends high-performance technology with chic designs, so you can conquer your day, comfortably and confidently. #FitkinLifestyle #ActiveEveryday
• •Headline: More Than Just Activewear, It's a Commitment. Body: We believe in the power of discipline and the joy of movement. Join the Fitkin community and discover a supportive space to achieve your extraordinary. #FitkinCommunity #Motivation #SelfDiscipline
• •Headline: Feel the Fit, Fuel Your Fire. Body: Crafted with innovative quick-dry fabrics and designed for your ultimate comfort, our latest collection is here to elevate your workout. Ready to break your record? #FitkinPerformance #NextLevelFitness
• •Headline: Style That Works as Hard as You Do. Body: Seamlessly transition from your workout to your workday with Fitkin. Our versatile designs offer the perfect blend of comfort, performance, and style for your active life. #FitkinEverywear #WorkoutToWork