Brand Tone

confident, body-positive, and relatable

Brand Values

• •Comfort & Fit
• •Confidence & Empowerment
• •Quality
• •Customer Experience & Community
• •Inclusivity (in terms of fit challenges)

Best Practices

• •Focus on the "Feeling": Beyond just the product features, always tie the copy back to how the jeans make the wearer *feel* – confident, comfortable, empowered, understood.
• •Use "You"-Centric Language: Directly address the customer and their pain points (e.g., "Tired of waist gaps?", "Do you struggle to find jeans that fit your muscular legs?"). This makes the copy more relatable and personal.
• •Highlight Solutions, Not Just Problems: Acknowledge the common struggles of finding well-fitting jeans, but quickly pivot to how FITJEANS solves those issues. This maintains a positive and empowering tone.
• •Incorporate Community and Inclusivity (of Fit): Use language that fosters a sense of belonging. Emphasize that these jeans are for anyone who has felt left out by traditional denim sizing.
• •Maintain Confidence and Enthusiasm: The tone should always be upbeat and assured. Use strong verbs and positive adjectives. Showcase a genuine passion for the product and its ability to make a difference in how people feel in their clothes.

Social Perception

Positive: Many customers praise FITJEANS for their comfortable, stretchy material and flattering fit, especially for curvy or athletic body types. The "no waist gap" feature is frequently lauded. The jeans are often described as feeling like jeggings or even jogging pants in terms of comfort. Influencers and users on platforms like TikTok and YouTube often showcase the jeans positively, highlighting how well they fit and flatter.

Copy Examples

• •Stop the search. Start loving your jeans. FITJEANS: Engineered for your curves, designed for your confidence.
• •Remember all those times you wished jeans just *got* your body? We heard you. Experience the no-gap, all-comfort revolution. #FITJEANS
• •Squat-proof, life-proof, and seriously stylish. FITJEANS are made to move with you, celebrate your shape, and feel amazing all day long. Feel the difference perfect fit makes.
• •More than just denim, it's a feeling. That 'finally, jeans that fit ME' feeling. Join the FITJEANS family and rediscover your denim love story.
• •Designed in Norway, loved worldwide. Our secret? Stretch, style, and a relentless passion for the perfect fit. Wave goodbye to wardrobe frustrations!