Brand Tone

Supportive and Encouraging, Relatable and Friendly, Motivational and Empowering, Community-Focused

Brand Values

• •Accessibility
• •Community/Sisterhood
• •Holistic Well-being
• •Achievable Results
• •Empowerment

Best Practices

• •Always Use Empowering and Positive Language: Frame challenges as opportunities and focus on the journey and strength gained. Avoid overly critical or shaming language.
• •Foster Community in Every Communication: Use terms like "Fit Sister," "our community," and "we're in this together." Encourage interaction and sharing.
• •Maintain a Relatable and Friendly Voice: Write as if you're talking to a friend. Use accessible language, and don't be afraid of appropriate informality (like emojis on social media).
• •Showcase Authenticity: Continue to feature real user stories, transformations (with permission), and experiences. This builds trust and reinforces the idea that results are achievable.
• •Be Consistent Across All Channels: Whether it's an email, a social media post, or website copy, the core tone of support, empowerment, and community should be immediately recognizable as "Fit Girls®."

Social Perception

Positive Community, Effective for Beginners/Structured Approach, Focus on Real Women, Mixed on Program Specifics, Potential for Confusion

Copy Examples

• •Instagram Post (Image: A vibrant flat lay of a healthy meal from the guide): Fueling our bodies with goodness! ✨ Our 28 Day Jumpstart isn't just about workouts; it's about falling in love with delicious, nourishing food that makes you FEEL amazing. What's your favorite #FitGirlsGuide recipe? Share below! #FitGirlsEat #HealthyHabits #28DayJumpstart
• •Facebook Ad (Video: Short clips of diverse women smiling and doing at-home exercises): Tired of fitness feeling like a chore? Join the #FitGirlsSisterhood! Our easy-to-follow at-home guides & amazing community are here to cheer you on every step of the way. Get started on your journey to a happier, healthier you! 👉 [Link to website] #FitGirls #FitnessMotivation #RealResults
• •Email Subject Line (Promotional): 💖 Feel Inspired & Get Results! Your Fit Girls Journey Starts Now! (Email Body Snippet): Hey Fit Sister! Ready to discover how strong and confident you can be? Our guides are designed for real life and real women. No complicated equipment, no impossible diets – just pure motivation and a plan that works...
• •Tweet/X Post: Small progress is still progress! 💪 Celebrate every win on your fitness journey. Our #FitGirls community is here to remind you that you're not alone. #MotivationMonday #FitGirlsGuide
• •Website Homepage Headline: Your Journey to a Stronger, Happier You Starts Here. Join Thousands of Fit Girls Transforming Their Lives. Real Women, Real Results, Real Support. [Button: Explore Our Guides]