Brand Tone

aspirational, empowering, playful, and friendly

Brand Values

• •Empowerment & Confidence: The core message is about making customers feel good about themselves, inside and out.
• •Cruelty-Free & Ethical Practices: Strong emphasis on all products being 100% cruelty-free, with vegan options for synthetic lashes.
• •Quality & Luxury: Products are described as "luxury" and "handmade," with attention to detail.
• •Inclusivity & Individuality: Recognizing that "beauty looks different to everyone" and creating products to "embrace your naturally beautiful features."
• •Self-Expression & Creativity: Encouraging customers to "challenge your creativity and explore your wildest princess fantasies" with their makeup.

Best Practices

• •Embrace "Princess" Positivity: Consistently use empowering, uplifting, and slightly playful language. Address the audience with terms like "Princess," "Queen," "Babe" to reinforce the brand's aspirational and friendly identity.
• •Highlight Core Values: Always weave in mentions of key values like "cruelty-free," "handmade," "vegan options," and "empowerment" to build trust and resonate with ethically-conscious consumers.
• •Maintain an Aspirational Yet Inclusive Voice: While using "luxury" and "princess" themes, ensure the language remains accessible and welcoming to a diverse audience, emphasizing that beauty is for everyone.
• •Encourage Engagement & User Content: Use calls-to-action that invite interaction, sharing of looks, and tagging the brand. This fosters community and reinforces the friendly, approachable aspect of the tone.
• •Keep it Playful and Glamorous: Incorporate fun, enthusiastic language, emojis where appropriate (especially on social media), and descriptive words that evoke a sense of glamour and magic, aligning with the product names and overall brand aesthetic.

Social Perception

Positive & Engaged: Customers appear to respond well to the glamorous aesthetic and empowering messages, often tagging the brand in their makeup looks as encouraged.

Copy Examples

• •Step into your reign, Princess! 👑 Our NEW 'Majesty' Mink Lashes are here to command attention. Handmade with love, 100% cruelty-free, because every queen deserves ethical glam. Get ready to conquer. #FitForAPrincess #LuxuryLashes #EmpoweredBeauty
• •Unleash your inner artist and paint your own fairytale! ✨ Our 'Princess Fantasy' Eyeshadow Palette is packed with 16 enchanting shades to create looks as bold and unique as you are. Feeling creative, courageous, and oh-so-chic starts here. Shop now and feel the magic! #PrincessBeauty #CreativeMakeup #CrueltyFreeCosmetics
• •Glow like the royalty you are! Our 'Rich in Gold' Pressed Highlighter isn't just makeup, it's a confidence boost in a compact. Finely milled for a seamless blend, this cruelty-free shimmer will have you feeling bold, beautiful, and utterly Unbothered. Shine on, Princess! #BeTheStar #HandmadeLuxury
• •Hey Princess! Your Weekly Dose of Glam & Empowerment Awaits ✨
• •Just a little reminder from your girl Shantel: You are beautiful, you are powerful, and you deserve to feel like a princess EVERY. SINGLE. DAY. ❤️ That's why I created Fit For A Princess Beauty – to give you those 'damn, I look good' moments. Cruelty-free, always. #FeelYourBest #PrincessVibes #Empowerment