Brand Tone

Supportive and Encouraging, Informative and Educational, Passionate and Purpose-Driven, Friendly and Approachable, Direct and "Tough Love" (associated with the founder)

Brand Values

• •Health and Nutrition
• •Convenience
• •Quality and Taste
• •Customer Focus and Support
• •Integrity and Purpose
• •Community
• •Innovation and Growth

Best Practices

• •Emphasize Empowerment and Support: Always frame messaging in a way that empowers customers on their health journey. Highlight how fit-flavors supports them in achieving their goals, rather than just selling meals. Use encouraging and positive language.
• •Maintain an Educational Yet Accessible Voice: While providing nutritional information and expertise, avoid overly technical jargon. Explain concepts clearly and relate them back to the customer's everyday life and goals. Be the "knowledgeable friend."
• •Inject Passion and Authenticity: Let the genuine passion for health, food, and (where appropriate and aligned with the specific platform/audience) faith shine through. Authentic storytelling, especially from the founder or satisfied customers, can be powerful.
• •Prioritize Clarity and Convenience in Calls to Action: Since convenience is a key value, ensure all copywriting makes the next steps clear and easy for the customer – whether it's browsing a menu, placing an order, or finding a store.
• •Be Relatable and Community-Focused: Use language that fosters a sense of belonging. Address the everyday struggles of busy, health-conscious individuals and position fit-flavors as a reliable solution and partner. Encourage interaction and sharing within the community.

Social Perception

Positive: Generally, fit-flavors is perceived very positively by its customers. They are seen as a reliable provider of healthy, tasty, and convenient meals. Many customers share success stories about weight loss, improved health, and time saved. Helpful and Knowledgeable: Customers appreciate the staff's friendliness and advice, and the resources provided for nutritional guidance. A Solution for Busy, Health-Conscious Individuals: The brand resonates with people who want to eat healthy but lack the time or desire to cook. Trustworthy: Customers trust fit-flavors with their nutritional needs and ingredient sourcing. Community-Oriented: The brand's efforts to build a community and give back are likely perceived positively.

Copy Examples

• •Headline: Too Busy for Healthy? We Plan, Prep, and Perfect. You Eat. Body: Life’s hectic, but your health shouldn't take a backseat. At fit-flavors, we craft delicious, chef-prepared meals packed with the nutrition you need and the taste you crave. Reclaim your time and crush your goals, one flavorful bite at a time. Explore this week’s menu!
• •Headline: Your Health Journey, Our Expert Guidance. Body: Feeling lost in a sea of diet fads? fit-flavors is more than just meals; we're your trusted partner in nutrition. From quality ingredients to personalized support, we help you build sustainable healthy habits that taste amazing. Let's own this wait, together. Discover resources and meals tailored for you.
• •Headline: Taste the Goodness. Feel the Difference. Body: Who said healthy has to be bland? Our chefs and dietitians work hand-in-hand to create mouth-watering dishes that fuel your body and delight your taste buds. Made fresh, with love and integrity. Experience the fit-flavors difference today!
• •Headline: More Than Meals: A Community Rooted in Wellness (and Faith!). Body: Join the fit-flavors family and discover a supportive community dedicated to living healthier, more fulfilling lives. We’re passionate about providing nutritious food and unwavering support, guided by our core values of integrity and service. Find your flavor, find your strength.
• •Headline: Finally! Healthy Eating That Fits YOUR Life. Body: No more stressing over meal prep or deciphering nutrition labels. With a wide variety of meals for every dietary need – from diabetic-friendly to high-protein – fit-flavors makes healthy eating effortless and enjoyable. Stop by one of our St. Louis locations or order online for convenient delivery.