Brand Tone

Personal and Warm, Inspirational and Empowering, Modern and Simple, Helpful and Educational

Brand Values

• •Creativity and Self-Expression
• •Craftsmanship and Quality
• •Community and Connection
• •Tradition and Heritage
• •Independence

Best Practices

• •Always Write from Mette"s Perspective: Use "I" and "my" to maintain the personal, independent designer voice. Share personal anecdotes or inspirations behind a design to reinforce the brand story.
• •Emphasize Simplicity and Function: Use words like "modern," "simple," "functional," and "timeless" to describe the designs, reinforcing the Scandinavian aesthetic.
• •Use Warm and Encouraging Language: Incorporate words like "cozy," "warmly," "inspire," "haven," and "journey" to make the community feel welcome and supported, regardless of their skill level.
• •Highlight the Value of Craft: Regularly mention the joy of "making things with your hands," "thoughtfully crafted" details, and the value of a "handmade wardrobe" to connect with the core values of the crafting community.
• •Be Consistent Across All Channels: Ensure that the personal, warm, and inspirational tone is used everywhere, from the website 's "About" page and product descriptions to every social media caption and email newsletter. This creates a cohesive and trustworthy brand identity.

Social Perception

Appreciation for Modern Scandinavian Design, Recognized Independent Designer, Niche Appeal, Positive Reputation for Pattern Quality

Copy Examples

• •Introducing the Harbour Sweater. Inspired by misty mornings by the sea, this design brings together cozy brioche stitches with a modern, oversized silhouette. It 's a piece to live in, a creative escape, and your new favourite project. Designed to be a warm hug in yarn form. Find the pattern in our bio. #FiskerKnit #ModernKnitting #ScandinavianDesign #Knitspiration #SupportIndependentDesign
• •It 's here! A new pattern to welcome the season.
• •The Copenhagen Bloom Sweater is a tribute to Scandinavian simplicity. This pattern is thoughtfully crafted to be an enjoyable and grounding experience, perfect for an advanced beginner ready for a beautiful challenge. The result is a light, functional, and timeless piece for your handmade wardrobe. The downloadable PDF includes detailed instructions and a link to our video tutorials.
• •What are you casting on this weekend? I 'm finding so much joy seeing all your beautiful versions of the Woodstock Sweater! It 's incredible to see my creative haven become a part of yours. Share your projects using #FiskerKnit so we can all be inspired by this wonderful community. ✨
• •Modern knitting patterns with a touch of Scandinavian softness. Create your own beautiful, functional knitwear with our easy-to-follow, instant download patterns. Perfect for the modern maker. | Fisker Knit | Knitting Patterns | DIY Sweater | Cozy Knits