Brand Tone

Personal, Creative, and Inspirational

Brand Values

• •Creativity and Artistry
• •Perseverance and Passion
• •Transparency
• •Connection

Best Practices

• •Always lead with the "Why", circling back to the personal story behind the brand as it is your unique selling proposition.
• •Use "I" and "My" to maintain a personal, first-person narrative and reinforce the brand's authenticity.
• •Embrace vulnerability by sharing challenges and learning experiences of the creative process to build trust and relatability.
• •Focus on emotion, using evocative language that speaks to inspiration, creativity, and the joy of storytelling.
• •Keep it simple and heartfelt, avoiding corporate jargon. The language should be as clear, warm, and accessible as a children's book.

Social Perception

The public perception of Fishy Design Studio appears to be that of a passion-driven, artistic endeavor. The brand is likely viewed as authentic and relatable. The association with a children's book gives the brand a wholesome and positive image. The story of its creation during a period of global difficulty adds a layer of resilience and hope to its public persona.

Copy Examples

• •Ever had a dream that just wouldn't quit? This little halcyon was mine. Born from quiet moments and a whole lot of 'what ifs,' this book is a reminder that even in uncertain times, creativity takes flight. #CanYouHearTheHalcyonsSing #ChildrensBook #Illustration
• •Looking for a story to spark imagination? 'Can You Hear the Halcyons Sing?' is more than a book; it's a journey of passion, perseverance, and the magic of storytelling. Perfect for the little dreamer in your life. Shop now!
• •From a simple idea to a story that sings. Discover the journey behind 'Can You Hear the Halcyons Sing?' and bring home a piece of the magic.
• •A story of hope, straight from our studio to your bookshelf.
• •Dive into a world of color and rhyme! Our debut children's book, 'Can You Hear the Halcyons Sing?', is a tale of courage and creativity. The perfect bedtime story for aspiring artists and adventurers. #kidlit #picturebook