Brand Tone

Playful & Witty, Vibrant & Exuberant, Approachable & Modern, Confident & Bold, Informative & Passionate

Brand Values

• •Sustainability & Ethical Sourcing
• •Quality & Premiumness
• •Transparency
• •Female Empowerment
• •Artfulness & Design
• •Community Building
• •Innovation

Best Practices

• •Embrace Playful Confidence: Don't be afraid to be a little cheeky and witty. Use confident language that reflects the brand's bold stance in the market and its reclaimed name.
• •Lead with Vibrancy & Artfulness: Ensure copy is as vibrant and appealing as the packaging. Use descriptive, evocative language that highlights the deliciousness and unique flavor combinations. Connect the artful design to the quality within.
• •Weave in Values Naturally: Integrate key values like sustainability, ethical sourcing, and female empowerment into storytelling rather than just stating them as facts. For example, \"Proudly female-founded, fiercely sustainable.\"
• •Maintain Approachability: While premium, the tone should remain accessible and inviting. Avoid overly technical jargon unless explaining sourcing, and even then, keep it understandable. The goal is to make everyone feel welcome in the \"tinned fish revival.\"
• •Be Authentically Engaging: Interact with the community in a genuine way. Reflect the brand's personality in responses and user interactions. Encourage user-generated content that aligns with the fun, modern, and foodie-centric vibe.

Social Perception

Trendy & Stylish, High Quality, Gourmet Product, Ethical & Trustworthy, Expensive but Often Worth It, Fun & Engaging Brand, Innovative Category Leader

Copy Examples

• •Instagram Post (Image: Colorful flat lay of Fishwife tins with fresh bread, herbs, and wine): Not your grandma's pantry staples (unless your grandma was a total legend). ✨ Dive into bold flavors, ethically sourced goodness, and tins too pretty to hide. This is Fishwife. #TinnedFishRedefined #EatFishwife #SustainableSeafood #GirlDinner
• •Product Description (Smoked Salmon with Fly By Jing Chili Crisp): Warning: May cause extreme deliciousness. Our premium, sustainably-raised salmon meets the iconic Sichuan tingle of Fly By Jing Chili Crisp. Flaky, fiery, and ridiculously good. Get ready to spice up your snack life. #FishwifeCollab #FlavorExplosion #PremiumTinnedFish
• •Website Banner (Headline): Reel Deal Flavor. Ethically Sourced. Seriously Fun. Welcome to the Fishwife revolution in tinned seafood.
• •Email Subject Line (for a new product launch): Hook, Line, & SO New! 🔥 Get Ready for Our Latest Catch.
• •TikTok Video Script (Quick recipe idea): (Upbeat music, quick cuts) Tired of boring lunches? Grab a tin of Fishwife Smoked Trout. Flake it. Mix with a squeeze of lemon, a dollop of creme fraiche, some fresh dill. Boom! Instant fancy toast. Tag a friend who needs this upgrade! #TinnedFishTales #EasyLunch #FishwifeKitchen