Brand Tone

Adventurous & Outdoorsy, Authentic & Passionate, Friendly & Approachable, Conscious & Caring, Enthusiastic & Flavor-Focused

Brand Values

• •Adventure & Exploration
• •Quality & Authenticity
• •Convenience & Ease
• •Conservation & Giving Back
• •Community & Connection
• •Sustainability

Best Practices

• •Always Connect to Adventure and the Outdoors: Even when talking about convenience for home use, subtly weave in the spirit of adventure, whether it's exploring new flavors or fueling an active lifestyle.
• •Emphasize Authenticity and Quality Ingredients: Consistently highlight the use of real Hatch chiles, non-GMO ingredients, and the Southwestern heritage of the recipes. This builds trust and justifies product value.
• •Maintain a Passionate and Enthusiastic Voice: Let the founders' love for food, fishing, and skiing shine through. Use vibrant, descriptive language that conveys excitement about the products and the lifestyle they represent.
• •Clearly Communicate the "Give Back" Mission: Regularly and transparently mention the donation commitment. This is a core value and a key differentiator that resonates with conscious consumers.
• •Keep it Friendly, Approachable, and Personal: Use a conversational style. Share stories (like the founders' inspiration) to build a connection with the audience, making the brand feel like a trusted friend or member of their outdoor community.

Social Perception

Positive Reputation for Flavor and Quality, Appreciation for Convenience, Respect for Mission-Driven Approach, Seen as a Trustworthy Small Business, Associated with Outdoor Lifestyle, Generally Good Value, Despite Higher Price Point for Some

Copy Examples

• •Headline: Fuel Your Next Adventure. Taste the Southwest. Body: Tired of bland trail food? FishSki Provisions’ Hatch Chile Mac & Cheese and Grits are packed with authentic New Mexico flavor and ready in minutes. Just add water, and you've got delicious, hearty comfort food to power your explorations. Plus, every bite gives back to the wild places we love. Eat for an adventure!
• •Headline: Real Ingredients. Real Adventure. Real Good. Body: We're Rob and Tania, and we started FishSki Provisions because we believe good food and the great outdoors go hand-in-hand. That's why our Southwestern comfort foods are made with non-GMO ingredients, real Hatch chiles, and a whole lotta love. Easy to pack, easier to make – so you can spend less time cooking and more time exploring.
• •Headline: More Than Just a Meal: It's a Mission. Body: When you choose FishSki, you're choosing more than just a delicious, easy-to-make meal. You're supporting a family business dedicated to authentic Southwestern flavors and protecting our planet. We proudly donate over 3% of every sale to conservation and recreational access. Good food that does good.
• •Headline: From Our Mountain Kitchen to Your Campfire (or Stovetop!). Body: Craving that smoky, spicy kick of authentic Hatch Green Chile? Our Mac & Cheese brings the taste of New Mexico right to your bowl, wherever you are. Made with simple, quality ingredients, it’s the perfect, soul-warming meal after a long day on the trail or a busy day at home. Adventure tastes delicious!
• •Headline: Spice Up Your Pantry (And Your Adventures!). Body: Say goodbye to boring meals! FishSki Provisions’ Jalapeño Cheddar Grits and Hatch Chile Mac & Cheese are bursting with bold Southwestern taste. Perfect for a quick weeknight dinner, a satisfying camp meal, or anytime you need a flavorful escape. Easy, delicious, and made with ingredients you can trust.